Three Principles In Market Segmentation Of Internet Marketing

All those who do marketing know that every industry can undertake market segmentation according to the different characteristics of the industry and the company. For example, consumer goods, enterprises and marketing planners are choosing 4 factors such as geography, humanity, psychology and consumption behavior as the sub standard. As we all know, marketing has great personalized creativity, but no rules, no Cheng Fangyuan, and personalized marketing also has certain principles. Let's discuss three principles of market segmentation in network marketing:

(1) the principle of measurability:

Market segmentation is a comprehensive and thorough development and application of a part of the market, so we must take into account the measurability when we segment the market, that is to say, we must have controllability.

The main performance is: we should clearly understand the requirements of consumers' differences in commodity demand in the market segments, and reflect and explain their differences through products or services.

The market scope of the subdivision is clearly defined: for example, if the gift market can be divided into domestic market and international market, the domestic market can be further divided into the central China market, the southwest market, the Northeast market, etc., and it can also be subdivided into the youth gift market, the children's gift market, the elderly gift market and so on according to the consumption behavior.

If we divide the production data market, we can choose the final user, user size and production capacity, user location and other factors as the subdivision standard.

The measurement of market capacity: after subdividing the market, as an enterprise, it is necessary to define the market capacity within the scope of subdivision, because market segmentation is to carry out the comprehensive and thorough development and utilization of the market.

Measurement of market potential: the biggest law of successful marketing is to continuously develop new and demanding markets. For a commodity, not all regions have unlimited market, so when we segment the market, we should consider not only the current market capacity, but also consider that there is still a lot of potential market demand for this subdivision in a long time.

(2) the principle of Occupation:

No matter how good the market, if your business or goods can not occupy the market, then subdivision is meaningless, so when we segment the market, we must take into account the amount of sales that enterprises enter into the market.

According to this requirement, we should proceed from the scale, development potential and purchasing power of various market segments. Generally speaking, when the enterprises have absolute confidence in marketing strategies and commodities, the larger the market scale, the development potential and the purchasing power, the more powerful your company will enter the market and the larger the sales will be.

(3) relative stability:

I think any enterprise wants to have a long and stable market after entering the market when they are doing a product or service.

Therefore, we must consider that the target market after occupation should ensure that the enterprises can operate stably for a long time, avoid the risk of the target market changing too fast, and ensure the long-term stable profits for the enterprises.

The three principles of market segmentation of Internet marketing must be precise, accurate and controllable.