Members Of The "Olympic Committee" Encountered Emergency Braking.

Members of the non Olympic sponsors' edge ball Committee have been a bit busy and confused recently.

When Olympic marketing entered the countdown node, we saw that the umbrella of protecting the rights and interests of sponsors began to tighten.

In June 3rd, the Beijing Olympic Organizing Committee held a press conference to prevent the Olympic invisible market.

Chen Feng, Vice Minister of the market development department of the OCOG, said at the press conference: "we should consciously resist the invisible market behavior and not associate the non Olympic sponsors with the Olympics", sending a very clear signal to the members of the Olympic Committee.

In June 10th, a careful person would find that the LOGO of Li Ning Co, the host of the Olympic Games channel, had been missing for several days. Obviously, it was a strong response to the June 3rd press conference.

In an emergency less than two months away from the Olympic Games, emergency action should be understood as a powerful opening of the sponsor's umbrella, which is enough to wake up the dream people who are already immersed in the fun of the edge ball.

Lining's marriage to CCTV has long been regarded as a classic case of small companies. Its ingenuity has always been relished by the industry. It has given a lively planning lesson to the so-called master planners who are active in the local market.

In the whole process of cooperation, few people in the industry have questioned the procedural nature of such cooperation.

This means that we have taken this kind of cooperation as a matter of course, and the legitimacy of the side ball has also been tacit to some extent. If such cooperation is not stopped, it will further connive more enterprises to follow suit.

About Lining's withdrawal from LOGO, it was reported that the sponsors had put pressure on the Olympic Organizing Committee, and senior officials of the Olympic Organizing Committee had personally sought the result of the leadership consultations of CCTV.

Even so, I still hope CCTV can realize the role mistake in this game.

As a state-level platform, such behavior will undoubtedly provide a reference for other brotherhood media. If this continues, who will guarantee the legitimate rights and interests of legitimate enterprises?

Since 2004, various enterprises have entered the comprehensive development stage of Olympic business opportunities. By 2006, domestic planning masters and sports agents began to continuously instilling the edge ball to enterprises, and many small and medium-sized enterprises began to fight for it.

In the same way, "we have studied thoroughly, so long as we work according to our strategy, we will get twice the result with half the effort." we do not allow the use of "Olympic Games", but also restrict the "Beijing 2008", but no one can not use 2008. "We have seen the hidden advertisements such as" passion 2008 "and" 2008 rush to Beijing ".

At the moment, such remarks are also restricted to the restricted area.

The June 13th Conference has clearly defined the hidden marketing.

The convening of this conference can be understood as the success of a public relations activity of the multinational corporation.

For multinational giants, not only the strength of the brand, but also the thorough understanding of the rules of the game and the flexible application of many successful sponsorship experiences.

I once had a chat with Tsingtao's brother-in-law as an important position. He told me that the Olympic Organizing Committee's marketing activities are often not promoted by the Olympic Organizing Committee, but some pnational giants have promoted the work process of the Olympic Committee through many previous sponsorship experiences.

In some ways, both domestic enterprises and Olympic Organizing Committee can only act as middle school students.

So far, we haven't seen the ads that are similar to Olympic sponsorship have been removed.

It seems that CCTV incident is just the beginning.