American Brand Clothing Rapidly Rushing To The Domestic Women'S Clothing Market

China's clothing industry has been developing rapidly since 80s, and many problems still remain in the development of the industry.

Imitate each other in design, homogeneity and no novelty; the choice of fabric is coarse and cheap, but the price difference is too high.

The brand of women's clothing is beginning to suffer from bottlenecks, and many enterprises eventually result in backlog due to blindness in production.

However, some foreign brands quickly rush to the domestic women's clothing market because of their excellent quality, unique design and affordable prices.

Recently, the newly popular Korean brand of American love brand has perfectly adapted the oriental feminine characteristics in its changeable forms and constantly updated styles and tailored tailoring, exquisite workmanship, rich colors, sweet and lovely youth and beautiful style, which caters to the psychology of consumers pursuing low price and high quality in the country.

It began to be popular and popular.

The first is brand positioning.

If a brand wants to start, it has to have a clear brand positioning to better serve consumers, so as to better start its brand in the consumer group.

This is the vision of American love. Under the premise of new ideas, new ideas and high quality fabrics, in the classic taste of fashion, the love of America deduces the pursuit of high quality life for women aged 22 to 40, so that their brands have a clearer audience.

The second is the price advantage.

At present, there is such an awkward situation in China's clothing market, that is, the brand with slightly better quality or louder, whose price is prohibitive for the working class, and the quality of the clothes whose price is slightly lower is really hard to be accepted.

For this situation, there are more than 200 designs launched in the US and Ireland. The mainstream products in spring and summer are in the market price of 80 yuan -280 yuan, and the market price in autumn and winter is between 180 yuan -380 yuan, and 15% of the high-end products market price is between 600 yuan -1000 yuan.

The second is product characteristics.

Style is the core of a clothing brand. A good brand must have the strength of constantly updated style.

The core of the most advantageous beauty is the renewal of the style.

Relying on the strong design capability of the Korea US AI headquarters, the United States and Iran have fulfilled the promise of new products and new seasonal changes in the new month.

It is understood that American love has always been renowned for its fashion design, high quality fabric and sophisticated tailoring. Its elegant and feminine style has been brilliantly distributed in the quarterly design series.

Because the brand has been popular among celebrities, it has become a new darling of ladies and girls in Seoul.

In addition, the us love has opened up the brand of China's development, at the same time, it has expanded its position and recruited franchisees from all over the country to achieve the impact of the brand in the mainland.

The quality of the United States is based on the premise of quality, the customer is the fundamental, experience is the means, service is the glory, guided by the strategy of marketing, truly combined with the needs of Chinese consumption, to achieve a diversified marketing route, so that consumers and operators enjoy the interests of the terminal, the chapter also shows the brand charm.

With the eyes of urban people more and more critical.

Domestic women's clothing has gradually been unable to meet the needs of modern people.

People yearn for the clothes that really contain the connotation of a good brand.

The women's clothing in the US has opened up the consumption of Korean current clothing in China, and has also led the new direction of the domestic clothing brand development.