How Can Internet Marketing Hit The Nail On The Head?

A small company running dangerous gas products has not enough market channels, no more promotion funds, or even a full-time IT staff, but has brought a steady stream of new customers through the Internet promotion.

A small company running dangerous gas products has not enough market channels, no more promotion funds, or even a full-time IT staff, but has brought a steady stream of new customers through the Internet promotion.

After a lot of detours, the business owner who finally tasted the sweetness said with emotion: "the small businesses that do not know the Internet want to realize their dream of doing business online."

Eight words are summed up: only choose the right ones, not the expensive ones!

Near Tianzhu, Shunyi District, Beijing, there are large and small busy and orderly freight companies.

A private enterprise specializing in the management of various industrial gases, medical gases and gas matching equipment is also among them.

This company has a business partner formed by traditional marketing methods.

But with the gradual development of enterprises and the intensification of market competition, business expansion is also hindered.

In order to find new customers and expand product sales, the company has tried many ways.

At first, they bought street sign advertisements on the side of Beijing Shun Road. The advertising input at high prices also brought some rewards to the company: these billboards bring new customers to about 30% of the new customers.

The inefficiency of input and output results in a lot of thinking about the choice of promotion forms.

Subsequently, enterprises began to pay attention to and try network marketing.

But because no one really knows how to conduct Internet marketing, it simply invested a lot of money in search sites, no professional promotion plan and specific return expectations.

In this way, the cost of the company's investment is not low.

After a period of practice, the company found that the effect was not as good as they thought, and even started to hesitate to go on the network.

The management of the company almost gave up its attitude towards internet promotion.

In fact, in the aspect of network marketing, the key is to choose the right keywords.

Which words are suitable for competitive bidding, which words are not worth bidding, and which high key words need to be placed on pages or articles.

All these problems need to be considered when enterprises do Internet marketing.

For this enterprise, some popular and commonly used gases are not worth bidding for, because the price of such keywords is too high.

If you want to buy this kind of word, in the background management, the company itself controls the ranking of keywords: placing some popular and high key words on the fourth, fifth page of search results, so that the price is lower, but it can also bring new customers.

Those that are rare, or those with slightly higher profits, should buy the top ranking keywords.

At present, the new customers brought by the internet account for 50% of the total new customers. The CEO of the enterprise decides that the money is worth it.

Originally, most of the gas operated by the company belonged to dangerous goods. It was only distributed around the area where the company was located. But because of the way of online marketing, some customers in Beijing also found it.

Now, the company is going to register as a member of the information industry website and advertise on the Internet.

Although it is just an industry website, he thinks that the content of this website is relatively professional, hoping to expand its influence in the industry.

Expanding the scale of marketing is the eternal pursuit of business companies, and the Internet can help more traditional enterprises be discovered by customers.

If your company has mastered these marketing tools and skills, you will be able to stand out in many industries and enterprises of the same size.