Ling Xiu: A Famous Sports And Leisure Clothing Town In China

Before the reform and opening up, it was a place dominated by agriculture, and local people lived on seeds of sweet potatoes and peanuts.

In the 70s of last century, a large number of local overseas Chinese and Hong Kong and Macao compatriots returned to the market for sale of clothing. In general, farmers bought clothes directly, and gradually began to buy clothes from the beginning of buying clothes.

After the reform and opening up, Ling Xiu town vigorously strengthened infrastructure construction, accelerated the work of inward and outward links, encouraged private economy and export-oriented economy, and gradually developed into a newly rising overseas Chinese town with clothing industry as a pillar industry.

Create "sports leisure clothing plate"

Over the past few years, Ling Xiu has focused on building a famous brand of "sports and leisure clothing town in China", making full efforts to build and expand the "sports leisure clothing sector", standardize the integration of textile and clothing as the leading industry, and guide and encourage enterprises to increase investment in technological pformation and R & D investment.

At the same time, Lu Xiu uses the geographical advantages of the land pportation of Shishi land, consciously guiding enterprises, markets, funds, information, technology and all kinds of economic factors to gather and flow, and strengthens the linkage and interaction with the southern Shanxi region, forming a "one-stop" textile and garment industry chain from raw materials to ready-made garments.

After more than 20 years of development, Ling Xiu town has gradually become a gathering place for sportswear and clothing production in China.

Through the implementation of brand strategy over the past few years, the company has created an unprecedented awareness of brand creation. Jet Li, Gao Yuanyuan, Chyi Chin, Angela An and other large numbers of popular stars have become the spokesmen of Ling Xiu's corporate image.

There are 21 well-known trademarks in China, 1 famous brand enterprises in China, 1 famous export brands in China, 10 enterprises in the state inspection free products, 70 famous trademarks and famous brand enterprises in Fujian, and the total number of brand enterprises accounts for half of the stone lions.

Construction of "Quanzhou standard workshop demonstration project"

Over the past few years, the town has been mobilizing the manpower and material resources of the whole town, taking the way of direct investment by the town government and the synchronous construction of the enterprises themselves, and comprehensively promoting the construction of standardized factories in the area.

Walking into the Shishi garment industrial park, a factory building and dormitory in the park are neatly arranged, and the parks, hospitals and basketball courts are interspersed among them.

In order to speed up the development of textile and garment industry, Shishi established the administrative committee of Ling Xiu garment industrial park in 2006.

The total planning area of the industrial park is 5380 mu. The park is divided into the general standard factory area, the clothing brand area, the clothing medium and small enterprise area, the clothing storage area, the clothing and accessories production area, the Shilin new area and the original clothing factory building integration area.

At present, Ling Xiu has built a standard workshop of 500 thousand square meters, and nearly 1 million square meters are being built.

50 enterprises have moved into the newly built standardized factory buildings, and 39 enterprises have been formally put into operation.

The completion of the standard workshop not only alleviated the demand pressure of the whole enterprise, but also improved the infrastructure construction, and injected new vitality into the development of the regional economy.

Prosperity business centre

As the "famous sports and Leisure Town in China", the third industry is rising rapidly in the leading market of the lion clothing city, the largest clothing market in Asia.

The Party committee of Ling Xiu town has put forward the idea of "giving full play to the regional advantages of the beautiful city as the central area of the city, upgrading the second industry with the rapid growth of the third industry, and gradually upgrading the proportion of the third industries", and rationally arranging the industrial layout and structure, so as to promote the development and prosperity of the "central business district".

In April 30th this year, in the most prosperous central street of Shishi - 92, the lion's City International Plaza, the most high-end landmark shopping center in the world, is now open, and the global retail giant WAL-MART has officially entered.

Following the Huilong, Hyatt, six and south, Ziyun, Huashan, Jinyue and other hotels have been opened, Ming Yue Hyatt and the clothing City Hotel 2 five star hotels are speeding up the construction; the Shishi clothing city's prosperity has led to the formation of the business circle around Peng Tian. After the completion of the project, the Taiwan import and export building, the Taiwan Textile Research Center, the clothing city 3, the clothing city bus station expansion, the logistics area and so on, it will be the largest commercial center of Shishi.

"Ling Xiu town must give full play to its geographical advantages and industrial advantages, highlighting the quality and efficiency of economic growth and enhancing the vitality of economic and social development, highlighting the building of a new socialist countryside, highlighting the building of a harmonious society, and highlighting the improvement of the administrative capacity of the government. Only in this way can we achieve sound and rapid development."

This is the consensus of Zhang Xiang and mayor Zhang Guoqin of the Party committee secretary of Ling Xiu town.

In the future, Ling Xiu town will continue to focus on improving the level of urbanization, cultivating the central business district, making efforts to expand the clothing leading industry, and upgrading the proportion of the third industries, and strive to build it into a strong town with intensive capital accumulation, well-developed industries, beautiful environment and social harmony.