Top Brand Baidu World: Brand Marketing In Search Times

"2008 Baidu world" opened today at the Shanghai International Conference Center. The world's top search engine marketing experts, brand advertisers, famous economists and senior analysts gathered in Shanghai to discuss the brand marketing pformation based on search. So far, the new era of search marketing is coming to China.

At the meeting, the world-renowned advertising agencies Omniture, ZenithOptimedia (strength spread), Hua Yang Lian Zhong, iCrossing search market organization, SEMPO (international search marketing expert organization), respectively sent the highest head of the region attended.

The world's top 500 companies, including Lenovo, CISCO, Intel, L'OREAL, NOKIA and so on, have also sent executives from China to attend the World Conference on Baidu.

Reporters learned that these companies have maintained good cooperation with Baidu, is the domestic pioneer in the field of SEM brand.

Their arrival shows that domestic brand advertisers are paying more attention to the increasingly superior search engine marketing.

According to Shen Haoyu, vice president of Baidu business operations, the conference has been named "starting from you, marketing the world". It is intended to reveal the unique "magnetic effect" of search engine marketing. Through the mass polymerization of users, products and partners, it finally achieves a large number of aggregations of people's online behavior information, and organizes these information orderly in keywords, which provides a powerful marketing platform for advertisers.

"More and more consumers are accustomed to searching the Internet before making a purchase decision."

CEO Zheng Xianglin, a breakthrough in power communication group, explained the change of consumer behavior in his speech, pointing out that consumers' information on search engines is incomparable with other media's initiative and has clear consumer purpose.

And search engine powerful information collection network function, through keywords can send relevant information to the searchers in an orderly way, to maximize the realization of consumer demand and product docking.

And L'OREAL, which has maintained a good marketing cooperation with Baidu for a long time, illustrates Baidu's energy with data.

Lan Zhenzhen, vice president of L'OREAL China, said that its brand Lancome has made remarkable progress in search based brand marketing performance: "through Baidu's brand area, our brand has a better display in front of those searching Lancome consumers, not only to enhance brand image, but also to bring a lot of high quality traffic to Lancome online shopping mall.

After the use of the brand area, we greatly improved the conversion rate of brand keywords words, so the sales generated correspondingly increased by 30%.

Lan Zhenzhen spoke highly of the "Chinese style marriage" of L'OREAL's brand Lancome and Baidu.

In addition, due to the enormous influence of Baidu in the Internet field, this Baidu World Conference has attracted many heavyweight guests from other fields.

Former national leaders, vice chairman of the NPC Standing Committee, Cheng Siwei and vice president of the Chinese Academy of Sciences and academician Hu Qiheng of the China Internet Association sent congratulations to the general assembly.