Full Decentralization Has Become Another Engine Of ITAT Development.

The delay in listing did not stop the growth of ITAT's "zero field rent and zero inventory" light asset model. In April this year, the ITAT management mode made a major adjustment, and established eight regional management companies in Northeast, North China, northwest, southwest, Southern China, Southeast, East China and central China.

It is reported that the functional departments of each management company are set up to be fully responsible for all businesses in the jurisdiction.

The managing director of a management company after being hired is fully responsible for the performance of its management company and has two main tasks: branch expansion and operation management.

The move was interpreted by the industry as decentralization of control and management of personnel.

Analysts explained that the aim of ITAT is to standardize management activities in close proximity to sales terminals, standardize operational activities, effectively enhance operational efficiency and customer satisfaction, and continuously improve the market impact and sustained profitability of enterprises.

Regional management company offices are located at the Department Store clubs in their respective jurisdictions, and have no contact with sales terminals. On the basis of understanding the actual needs of the target market, it is convenient to provide business support and guidance to stores in the near future, and set up a set of functional systems that can continue hematopoietic and healthy operation in the actual work.

The management company is set up in the front line, locking the most basic business units and business entities in the field of vision, so that it can facilitate the regular organization of the supervisor and the training specialist to track and manage the store operation situation, and truly establish the standard system of the direct store. This "intensive farming" mode is more close to the consumers, and is conducive to the overall improvement of the terminal image. At the same time, in deepening exchanges with the partners, it is more conducive to extend the business tentacles to a wider range of related areas.

ITAT himself agrees with the above statement.

At the same time, it is explained that this adjustment is fully authorized by the managing director of the management companies. In the process of overall management and coordination, the managing director can flexibly respond according to the actual situation, make decisive decisions, use a unified corporate culture to enhance the cohesion and combat effectiveness of the staff, and improve the coordination between the headquarters and the branch offices and between several branches.

It is expected to improve the management and risk prevention ability of enterprises, formulate early warning mechanism, and resolve risks in time.

The market has favored the ITAT's iron triangle mode. Before the listing, it has received two rounds of venture capital of 120 million US dollars. The investors include Lanshan fund, Morgan Stanley, Citadel, Merrill Lynch, and other top international investment institutions.

Of course, it is inseparable from its unique business model.

ITAT integrates domestic clothing manufacturers, commercial real estate resources, clothing manufacturers are responsible for the supply, commercial real estate developers are responsible for the service of the property premises, while ITAT is responsible for the decoration and management of the stores, and has the right to control cash and personnel management. The three share the profits from the sales according to the proportion.

This "zero field rent, zero inventory" light asset mode has contributed to the rapid expansion of ITAT.

In less than four years, ITAT has opened 9 Fashion ITAT, 123 department store member clubs and 651 chain member stores, becoming one of the largest member business chain organizations in China, and has set a record of 52 stores nationwide in 1 days.

The innovation of management mode is developing in the direction of ITAT: at present, many 123 line City owners have provided some better shops to ITAT. Meanwhile, more international fashion groups from France, the United States and the United Kingdom have begun to put their products in ITAT.

ITAT, chairman of the European Union, said that after two months of practice, full decentralization has become another engine of ITAT development.