Mainland Garment Companies Were Caught Cold In Hongkong
"The brand effect concentrates on the mainland, temporarily without international competitiveness". Mainland garment companies were caught cold in Hongkong Influenced by factors such as the subprime mortgage crisis in the United States, Hongkong stock market has been in turmoil recently. The industry believes that under such circumstances, the mainland garment enterprises in Hongkong may not advance smoothly as expected. Overseas media said that the Chinese mainland garment retailer (E.land), which originally planned to offer new shares, suddenly postponed its listing plan.
Textile industry senior analysts said that the mainland garment retail enterprises have no obvious advantages in listing in Hongkong. At present, there are few mainland textile and garment enterprises listed in Hongkong. The reason is that the brand effect of these enterprises is mainly concentrated in the mainland, and their independent brands to the international market are temporarily not competitive. Therefore, the mainland garment enterprises often choose to go to the mainland A shares to expand their influence in the mainland market.
"Some shoe products have already been able to penetrate into the international market with their own brands. This is also one of the reasons for the successful listing of mainland shoe companies such as BELLE in Hongkong. Through the listing in Hongkong, enterprises will further expand the international market through the international platform. It is somewhat different from the shoe industry. At present, it is difficult for garment enterprises to expand the international brand retail market. In addition, with the fluctuation of Hongkong stock market and the weakening of subscription power, the mainland garment retail enterprises will face some challenges when listing in Hongkong in this case. Experts say.
Wu Mingde, head of Shenzhen Xingyi Industrial Co., Ltd. has different views on this. He believes that the market is still improving. At present, the company is doing some preparatory work with the relevant agencies in the early stage of the listing. It is expected to be listed in Hongkong in 2010.
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