Domestic Sales Growth Exceeds Export Sales
According to the data released by the National Bureau of Statistics recently, the total retail sales of consumer goods in China this year amounted to 2 trillion and 555 billion 520 million yuan, an increase of 20.6% over the same period last year, of which 28.59% of clothing, shoes and hats and needle textiles increased by 28.59%. Insiders pointed out that, with the sharp drop in exports and investment, domestic sales can still maintain a relatively high growth rate, to a large extent, easing the release of the "hard landing" energy of textile economy, and the strong domestic demand has become the main support for the sustainable development of the domestic textile industry. Domestic demand growth is the highest in recent years.
First textile net released yesterday's "domestic textile terminal consumer market report" in the first quarter of 2008 showed that the demand for clothing for urban and rural residents in the first quarter of 2008 amounted to 158 billion 383 million yuan, up by 29.36% over the same period last year, the highest point in recent years, extending the trend of growth since 2006.
China's textile and garment industry has been relying on more than 40% of its export sales, but since 2008, it has been affected by unfavorable factors such as rising raw material prices, lowering export tax rebates and increasing labor costs. China's textile and garment industry has increased its total production cost by more than 10%. For domestic textile enterprises whose bargaining power is not more than 5%, the pressure of survival is self-evident. Ma Xinzheng, deputy editor in chief of the first textile network, believes that the contribution rate of domestic demand to the textile and garment industry will reach about 80% in the next 5~10 years.
The domestic market has a huge space to rise.
More and more export-oriented enterprises are turning to domestic sales because of increased export risks and lower profit margins. The industry pointed out that China's per capita fiber consumption increased from 8.3 kg in 2000 to 15 kg in 2007, while the developed countries took North America as an example, with a total consumption of 38 kg of fiber per capita, so there is still much room for growth in China compared with developed countries.
Wang Yongli, deputy general manager of Guangdong Silk Textile Co., Ltd., said that over the past two years, the company has paid more and more attention to the domestic market, but whether domestic sales growth can resist export slowdown or extend the industry boom will largely be influenced by many factors such as the 2008 national macroeconomic regulation and control policy orientation.
Ma Xinzheng also suggested that the government should introduce more measures to encourage domestic demand and reduce savings so that Chinese factories could sell more products in the domestic market. Among them, further introduction of substantive measures to encourage consumption should be one of the key issues to solve the dilemma of the textile industry. This is also the best way to slow down the increasingly prominent overcapacity contradiction in the textile industry.
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