Fabric, Core Innovation Forum In The Needle "Burst"
Focus on upstream and downstream convergence to explore product differentiation
Fabric, core innovation forum in the needle "burst"
In February 23, 2008, sponsored by the China Textile chamber of Commerce and co organized by Shanghai international home textile industry park, the "China home textile fabric 2008/2009 trend forum" and the "China national core products innovation forum" jointly organized by "home textile age" magazine and Shanghai Peng Xin International Household Textiles Development Co., Ltd. were jointly held at the ninetieth China needle cotton trade fair held in Shanghai. The two forum is concerned with the upstream and downstream convergence of the home textile industry and the issue of product differentiation.
The forum was presided over by Feng Guoping, editor in chief of the home textile era. Shao Tianxing, vice president of China Textile Business Association, first made a speech. He said that domestic and foreign market demand of domestic textiles increased every year. Especially in the domestic market, due to the overall improvement of China's economic level, the consumption of public bedding is improving. Consumers are more concerned about the comfort and safety of bedding products. And the traditional home textile fabrics and core products are relatively simple. However, consumers' demand for home textile products is increasingly diversified. The understanding of fabrics is no longer confined to pure cotton. The understanding of quilts is no longer limited to cotton. This requires the cooperation and innovation of the upstream and downstream enterprises of the home textile industry to produce better and more green products to meet the needs of consumers.
It has been learned that industry experts have suggested that the bottleneck of bedding development lies in fabrics. At present, the demand for bedding products is huge in China, but the phenomenon of "homogenization" and "homogenization" is serious. The use of raw materials is relatively simple. The change of products is mainly focused on the design of flower patterns, so there is a phenomenon of plagiarism, identical products and lack of individuality. Many enterprises are struggling hard in the fierce market competition. How can we break out of a new road and get rid of the confusion faced by manufacturers of bed products? This is the concern of home textile manufacturers.
Nowadays, consumers are paying more attention to the quality of life and the comfort and safety of sleep. Fabrics have become the foundation of ensuring the comfort and safety of bedding products. In the "China home textile fabric 2008/2009 trend forum", experts and entrepreneurs in the industry jointly discussed the above issues. Dr. Jiang Hong, the standard technical service company limited, takes the "international buyer requirements and quality control of green home textiles" as an example, introduces the international standard of "green home textiles" and how to ensure the implementation of standards in production. Yan Biao, general manager of Zhejiang Hongsheng Industrial Co., Ltd. introduced the development and application of new fibers in home textile products combined with the achievements of the enterprises in the research and innovation of new fibers. Shao Nan, deputy director of the China Cotton Association, combined with the contents of health and environmental protection, made his own views on "vegetable dyes and green dyeing and printing". Wang Weiyang, general manager of Zhejiang BABEI Textile Co., Ltd., a famous fabric supplier in China, and Wu Dahai, general manager of Shanghai Heng Hai household products Co., Ltd., respectively gave a wonderful speech on "creating luxury bedding brand and fabric selection" from different angles.
In the second stage of the "China home textile products innovation forum", the reporter learned that, due to the fact that there were not many innovative core products in China in the past, traditional materials and traditional processing techniques were more common. In the sales of bedding products, core products occupy a large proportion, and people are paying more and more attention to the consumption of core products. Therefore, there is much room for new product development and innovation. At present, in the industry, the research of core products, including feather, cotton, fiber and other products, is concerned by home textile enterprises, and new products are emerging.
In this forum, Zhang Junhua, President of Zhejiang San Hong International feather Co., Ltd. introduced the innovation and exploration of "Hong Kun down feather floc" from the aspects of the development of feather and down industry, the characteristics of feather products and the innovative ideas of fiber application functions. He said that now is the age of industrialization and digitalization. We feel unprecedented challenges. We should do our own down business with a calm mind, make the feather more beautiful and precious, and develop the down business with a sense of responsibility. Wang Liming, general manager of Shanghai Shi Shi Home Textile Co., Ltd. and Stephen Chutz, on behalf of DaunenStepS.p.A in Italy, have fully communicated with the representatives of the enterprises on the topic of "new technology in cotton core application", "European feather and down products usage and down and healthy sleep".
In addition, Wang Zhongjiao, marketing director of the Shanghai International Home Textile Industrial Park, one of the organizers of the forum, delivered a speech on the topic of "the exploration and practice of the" Fifth Avenue model "in China. According to the introduction of the 6 years since the establishment of the Shanghai international home textiles Industrial Park, the joint Chinese home textile association and the Yangpu District government of Shanghai have been supporting various kinds of forums, original design competitions and other activities in the industry every year, inviting well-known experts and entrepreneurs to communicate at the scene, and collude the development plan of the home textile industry, which has been widely praised by the participating experts and enterprises. The Forum opened a prelude to the series of service activities in 2008.
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