Successful Practice Of Chinese Marketing Communication

2008/4/24 17:29:00 73

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Successful Practice Of Chinese Marketing Communication.

The rapid rise of Yunnan Baiyao toothpaste is indeed

Important marketing events not to be overlooked in 2007.

Behind it is the surge of Chinese marketing communication methodology.

It can be said that this is another successful practice of Chinese marketing communication.

First, grasp the unique stages and requirements of China's market and brand development, and firmly combine brand building with sales promotion.

Second, starting from the problem of resolutely recognizing consumers, we should start from the specific requirements of Chinese consumers and cut into the market.

Third, oppose unrealistic market segmentation.

Fourth, adhere to the "air cover" and the ground terminal activities of the integration of the way of attack.

No doubt, the mass media's large-scale launch combined with the ground channel activities has formed a strong three-dimensional offensive of Yunnan Baiyao toothpaste, which is the basic guarantee for brand promotion and product sales leap.

It must be admitted that consumers who have gingival bleeding, oral ulcers, gums and swollen pain in a large store can receive 30 grams of Yunnan cream ointment for free.

100 thousand such activities are destructive, effectively promoting the effect of advertising "landing".

Fifth, dare to use super long copy in fast selling advertising.

According to the classic advertising theory, fast selling products belong to low involvement products and are not suitable for long copywriters.

But the plotters boldly used it, proving that it has played a very important role in speeding up the understanding and even acceptance of the new product by consumers.

//cn.jxmmtv.com/cn<<