Spring Festival Golden Week Clothing Market Consumption Inventory

Compared with the past, the golden week of Spring Festival in 2008 showed some characteristics.

This is largely due to the large area of rain and snow before the whole country, causing the peak consumption of clothing in some cities to be postponed, and the proportion of cold proof clothing sales increased. However, consumers who are unable to travel due to abnormal weather also make large and medium-sized shopping malls gather more passengers than before. In this Olympic year, the consumption of leisure and sportswear shows an upward trend.

Shanghai: all kinds of formats sell well.

According to the sample survey conducted by the Shanghai economic and Trade Commission of the economic and Trade Commission of the city's large and medium-sized commercial enterprises, the sales volume and sales growth of the consumer goods market in Shanghai hit a new high of nearly 8 years and 4 years in the Spring Festival 2008.

The main centres of the department stores, shopping centers, brand stores and other formats show a good sales situation.

According to the survey, sales of specialty stores on Nanjing Road on the famous commercial street increased considerably, such as luxury brand LV, and sales rose 23.3% year-on-year.

Another famous business district, Xujiahui's large department store, Dongfang commercial building, Pacific Commercial Building, Huijin department store, six hundred and Huiyuan commercial building, sold 124 million yuan in the Yellow multi cycle period, an increase of 11.1% over the same period last year.

The Shanghai Pudong New Area Economic Commission's monitoring data for the golden week show that during the golden week of the Spring Festival, the sales of 32 key enterprises in Pudong totaled 197 million yuan, while the consumer market grew by 48% over the same period, of which the sales of comprehensive department stores were steady.

Tianjin: consumption of Olympic theme is booming

According to the statistics of 46 shopping malls, supermarkets and wholesale markets monitored by the Tianjin Municipal Commercial Commission, 780 million yuan was sold during the golden week of the Spring Festival, an increase of 32% over the same period last year.

Among them, clothing and clothing, leisure sports products increased significantly, hot spots highlighted.

Among them, the sales of down and sweater of the market were more than 660 thousand yuan, up by 85% compared with the same period last year, and sales of sports and leisure were 510 thousand yuan, up 14% compared to the same period last year.

Zhongyuan sports and leisure products increased by more than 25% year-on-year; footwear sales exceeded 1 million 200 thousand yuan, an increase of 130% over the same period last year.

The sales volume of gold Yuanbao business clothing increased by nearly 20% over the same period last year.

Clothing sales in Mai Mai leisure square increased by 123%; footwear sales increased by 71.6%.

According to the investigation by the Tanggu economic and Trade Commission, during the Spring Festival, all the businessmen took the Olympic theme.

Many parents buy new year clothes for their children and are also replaced by sports clothes.

Nike, Lining, Baleno, Jordan and other sports brands sell well.

Chongqing: clothing consumption highlights

According to the Spring Festival Golden Week consumer survey released by the Chongqing Municipal Commercial Commission, the 7 day holiday, the major commercial circulation enterprises in the city realized a total retail sales of 2 billion 166 million yuan, an increase of 35% over the same period last year, an increase of 1.5 percentage points compared with the same period last year, creating a new high in the golden week of the Spring Festival.

Among them, clothing has become one of the highlights of the market.

During the Spring Festival, the weather in Chongqing was fine. Due to the influence of the surrounding ice and snow weather, most of the people gave up their travel, plus the promotional activities such as discounts and profits, free raffle and so on, such as the Guanyin Bridge, Monument for Liberation and other business circles started the shopping and consumption Festival, making the consumer goods market in Chongqing extremely hot.

According to the statistics of the Municipal Commission of Commerce, the 12 key business enterprises monitored by them have achieved sales income of 1 billion 490 million yuan for 7 days, up by 30% over the same period last year. The business enterprises monitored by the five districts Business Committee in the main city have achieved sales income of 666 million yuan, up 40% over the same period last year.

With household appliances and family cars, clothing has also become a highlight of Chongqing's holiday consumer goods market.

City Commercial Commission monitoring shows that sales of clothing and shoes and hats in Chongqing during the golden week, sales of clothing and shoes and hats in large shopping malls increased by 42% over the same period last year. Among them, clothing sales revenue of several major department stores such as heavy 100, new century, Pacific Ocean, Wangfujing, America and the United States increased significantly, and some shopping malls even increased by two times than usual.

Among them, the sales of cold clothing, such as down clothing and thermal clothing, have become the focus.

Guangzhou: passenger flow to boost retail sales

During the Spring Festival this year, due to weather reasons, the number of people in Guangzhou decreased sharply, making Guangzhou department stores flow.

Many shopping malls have said that the number of visitors in the golden week of Spring Festival this year is more than that of the previous years. The huge passenger flow has brought business opportunities to Guangzhou's commercial retail market, and sales figures of major department stores have risen sharply.

According to media reports, during the 7 days of golden week, the sales volume of Guang Bai department store was 110 million yuan, up 60% compared with the same period last year; friendship store sales increased 80 million yuan, up 50% compared with the same period last year; the sales volume of Tianhe department store was 60 million 500 thousand yuan, an increase of 60% over the same period; sales of modern department stores 31 million yuan, an increase of 31% over the same period; Dongshan Department Store Sales 31 million yuan, an increase of 70% over the same period.

Hangzhou: consumption peak postponed at the end of the year

According to the Hangzhou Trade Bureau's statistics on the Spring Festival Golden Week retail market, Hangzhou Tower, Hangzhou department store, intime department store, Hangzhou Jie Bai and other four large shopping malls completed sales of 165 million yuan, an increase of 23.92% over the same period.

The department store said that as the Spring Festival holiday advanced to thirty this year, the sales growth of shopping malls increased on the same day, and the "year-on-year growth rate was more than 50%".

Spring Festival clothing sales are mainly different from Spring Festival sales in the past Spring Festival. Because of the low temperature in Hangzhou this Spring Festival, the sales of winter clothing in shopping malls are also continuing. At the same time, due to the increase in sales promotion of winter clothing, Hangzhou's Spring Festival clothing sales market also appears at the same time that winter clothes and spring clothes are also selling well.

A number of shopping malls said that the bad weather before the Spring Festival suppressed consumer shopping enthusiasm and delayed the peak consumption at the end of the year. But during the Spring Festival, the weather became better, which made the Spring Festival market hot. According to statistics, 27 stores in Hangzhou, including four major shopping malls, had a turnover of 320 million yuan during the golden week.

At the same time,