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Chen Yunfeng Declassified Gao Bang'S Core Innovation: Quick Response To Shortening The Industrial Chain

2008/4/12 11:41:00 16

Chen Yunfeng Decrypted Gao Bang'S Core Innovation: To Respond Quickly To Shortening The Industrial Chain.

Despite the fact that our country's old casual wear and fancy brand stores have already covered streets and alleys in large and small cities, the excellent brand enterprise has been keeping a low profile.

In a recent interview with Chen Yunfeng, chairman of the young and moderate high state, the reporter felt an innovative passion that could not be contained in his quiet and elegant conversation.

Through his analysis of the market competition situation of China's casual wear market, in order to realize the effective mechanism innovation in shortening the industrial chain, the reporter finally got to know the secret of Gao Bang's advance against the wind, sailing against the current and all the way.

Chen Yunfeng stressed that the Gao Bang Group was one of the first batch of enterprises to introduce the "virtual operation" mode, with self operation and franchising as the main business mode, relying on the brand to vigorously promote the market.

Group sales in 2006 broke through the 1 billion mark in one fell swoop, currently has nearly 800 stores, has more than 10 offices and branches in the whole country, in 2007, the sales growth of the company reached 30%, and won the "China famous brand product".

In 2008, Chen Yunfeng put forward the group line that "the main industry is stronger and the diversity is more alive", and in order to shorten the significant pformation of the industrial chain, the domestic sales will be quickly responded.

At this CHIC exhibition, Gao Bang simulates mini "airport" with the concept of "airport's fashion pfer station", which means that Gao Bang will bring consumers to the forefront of fashion capital of all countries at the speed of "flying".

Through the three series of "campus, fashion and city" in the Gao Bang exhibition area, the reporter appreciated the design power of the state and the grasp of the fashion trend. Through Chen Yunfeng's analysis of the mechanism innovation, he read the determination of Gao Bang to build a hundred year brand.

Chen Yunfeng, chairman of the Gao Bang Group, said that the focus of the five year plan of Gao Bang clothing group is to go out of a differentiated way of casual wear.

How are they different?

How big is the change?

How to import the consumers of the original Gao Bang into the "clothing road" after the differentiation?

For a long time, the group has made extensive and in-depth research. Based on a series of changes in the overall ability to design, produce and sell fast response, Gao will "turn around" from the inertia of homogenization competition in five years.

To strengthen Gao Bang's core competitiveness, Chen Yunfeng will lead his team to "shorten the lead time of the supply chain".

Supply chain is from R & D, production, distribution to terminal sales and after sales service.

Chen Yunfeng proposed that shortening the lead time of supply chain means shortening the time of product preparation before design, production and distribution.

In terms of design and development, Gao Bang pays more attention to collecting information of fashion capital, and sets up fashion information intelligence stations in Paris, Milan, New York, Tokyo, Seoul and Hongkong.

The most popular information is pmitted to designers at the fastest speed, and then almost simultaneously conveys the fashion atmosphere of all fashionable capital through Gao Bang products. Gao Bang is like "fashion pfer station", which fully reflects the timeliness of popularity.

Simplifying the process, shortening the lead time of the supply chain, and using the scientific nature of single product management, Gao Bang manpower seeks to keep fresh products for sale.

Therefore, single product management is particularly important.

And we will further strengthen this core competitiveness.

In terms of goods production, although the brand of virtual operation is not responsible for direct production, it is very important to control the quality of products and the smooth flow of logistics.

Gao Bang is committed to win-win with the production and suppliers, developing core manufacturers, integrating professional production resources and creating the "virtual production line" of Gao Bang.

While the product quality is controlled, Gao Bang uses ERP's national networking advantage to pfer the distribution from the warehouse of Gao Bang to the warehouse of the manufacturer and directly deliver from the manufacturer.

This shortens the pit time of the supply chain.

In the sales link of the supply chain, Gao Bang currently uses the scientific single product management mode to establish a quick response mechanism, which only sells products during the product preservation period, so as to avoid the products being sold during the "freezing period".