2008 China Clothing Forum Preliminary Investigation Interview Record

The concept of "new energy" proposed by ITAT 2008 China clothing forum not only reflects the comprehensive and systematic development of Chinese clothing brands, enterprises and industries, but also reflects that the competition and industrial development of enterprises are entering a new stage.

China is in a period of rapid development. Its development is not only limited to the economic level, but also brings about tremendous changes in social, cultural and people's lives. China's development not only brings economic prosperity and wealth growth, but also builds its own unique influence and values on the basis of full respect for the diversity of world culture.

From this point of view, the future of Chinese clothing brand will never depend on the simple imitation of the western counterparts, but must form its own unique DNA, cultivate its unique characteristics and accomplishment, and must find and shape its own growth system.

In fact, the new theme of ITAT 2008 China clothing forum is in line with the common feelings of Chinese costumes.

Not long ago, the ITAT 2008 China clothing forum launched an investigation and interview throughout the country. The interviews included representatives of entrepreneurs, designers, associations, experts and scholars in China.

Around the new theme of the forum, they talk freely about the new energy in their eyes.

Their concerns focus on entrepreneurial leadership, design, cultural creativity, business innovation and capital operation.

Here, we will capture and record the wisdom and intelligence presented to everyone.

What needs to be explained is that there is no standard answer set up in advance, and there is no single leader of the so-called opinion leader.

Let's spread our wings of thought and join them in the intellectual journey to the Chinese costume forum.

Focus on building new energy of brand advantage

Spark of thought

The final criterion of energy is public recognition and brand building in society.

-- Zhou Yan

Energy is accumulated and precipitated, accumulated and precipitated in the past.

-- Wang Limei

No energy is more important than human beings, more important than those who share common values with you.

- Wang Rongze

Brand must have ideas.

The power of thought is endless.

-- Yin Yu

What is energy?

Zhou Yan: energy can be divided into three levels: one is the internal force of the brand creator, the two is the ability of the operator to collect the internal system, and the three is the docking and gathering ability of the enterprise and society.

Wang Limei: energy is accumulated and precipitated. With the accumulation and precipitation in the past, it can be ready for development.

In recent years, "Hongbo" has refined its core culture, the thanksgiving culture.

"Hongbo" has always been grateful to all people - especially in the "red Bo" clothing brand.

We use gratitude to build a clothing platform to help more clothing brands grow up on the "Hongbo" platform and show their value.

Yin Yu: brand must have thought.

The power of thought is infinite.

What we can imagine is a physical universe. In fact, every one of us has a boundless universe.

Wang Rongze: looking for people who share common values with you is the biggest energy of a company.

There are many employees, but are they not shared with you?

No energy is more important than human beings, more important than those who share common values with you.

Where does energy come from?

Zhou Yan: the final criterion of energy is public recognition and brand building in society.

The core energy of a brand is also her best gene.

Wang Limei: in the past, the energy of Hongbo depends on passion and team, relying on bold and unyielding strength, but in the future, it relies on a complete system.

What is your brand advantage?

Zhou Yan: the biggest advantage of thinking is the advantage of thinking, which is also the biggest power of the brand.

It has always been able to put itself under different social conditions and rediscover itself.

Reviewing their values and making them form a culture corresponding to the society is the greatest advantage of "thinking".

Yin Yu: we have doubts along the way, but luckily, we are more real and maintain a true attitude towards ourselves, society and life.

We have some agents who said, why don't we make packaging and promotion?

But we think what we are like is how to let employees, markets and consumers see the real side of us.

If we are told that we are not real, we will be very tired.

More and more customers believe in us.

When they see real and favorite things, you will be allowed to make minor mistakes.

This is the most fundamental reason for our survival.

What is the basis of brand advantage?

Zhou Yan: lies in the impact of the most noble feelings in the heart of man.

In the cultural system of "thinking", the supreme compliance of women's nature is invariable.

No matter what stage of social development, "thinking" should be such a voice.

Wang Rongze: where is the soul of an enterprise?

An enterprise must have a soul.

If not, enterprises will drift away and never find their own development track.

In fact, those brands that do well are finding their own souls.

Only by finding the soul can you find yourself.

Form or technology, in a traditional industry, you can get all your market resources, or even surpass you.

But I want to say whether your form and technology are centered around the soul of an enterprise, the core value of an enterprise.

If there is no soul, you may do this today, and tomorrow will probably do that.

Without soul, you will always have one point.

You must have the core value of an enterprise.

Focusing on cultural creativity and brand advantages

Spark of thought

The essence of creativity is to reshape people's lives and to re create and express people's lives in the future.

-- Zhou Yan

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