What Kind Of Fabric Do Garment Enterprises Need?

What kind of fabric do garment enterprises need in 2008?

Facing the upcoming Olympic market, how can textile and garment enterprises compete for this golden opportunity?

At the first China Shengze Textile Economic Development Forum held yesterday, China's top ten fashion designers, China is the winner of the Golden Top Award, the design director of Shanshan Group, Wu Xuekai, general manager of Shanghai Eral Home Textiles Co., Ltd., and Huang Zhixiang, general manager of Xingxing Group Co., Ltd., has launched a lively dialogue around the topic of concern of these textile enterprises. "Xiang Guobin"

Three experts who are well known in the industry set forth their personal experiences after years of struggle in the industry.

Topic 1: the trend of fabric development

Only one set of fabrics will be ordered.

Wu Xuekai believes that there are great differences between Chinese and foreign fabric enterprises. Nowadays, many foreign enterprises even make only one set of clothing materials, and enterprises will customize them.

The development of clothing is becoming more and more individualized. The fabric should also focus on improving the quality of life and improving the quality of life.

For enterprises, establishing a development and innovation system is very important. First of all, it is to innovate in science and technology, design products to give people unprecedented feelings; secondly, to make innovations in art, to observe the information of the industry through regular observation to grasp the trend of development; third, we must pay attention to the way of presenting fabrics, that is, the way in which enterprises develop the fabrics developed to customers.

At present, fabric companies often present fabrics by means of samples and exhibitions, which are too simple.

Xiang Guobin thinks that the development speed of fabrics is too fast.

In the past, a piece of fabric can be made 4 million meters and a piece of fabric can be used for several years.

Now this situation is no longer exist, and the diversification of fabrics is getting higher and higher.

Shanghai Eral Group specializes in down coats. Before choosing fabric suppliers, you can listen to the price of fabrics and look at the quality of fabrics.

But now, clothing enterprises pay more and more attention to the R & D capability of fabric enterprises, especially the control ability of fabric enterprises to fabric quality.

Diversification and small batch are the development direction of garment fabrics.

Huang Zhixiang believes that the Wujiang Xingzhen group is located in Shengze town of China, which is the national development base of cold proof clothing fabrics. Last year, it was awarded the textile fabric product development award.

He believes that in the fashion trend of fabrics, different countries will be different, but in general they are the same.

In terms of leading the fashion trend, the western countries have to lead the country for about two years.

However, as a domestic fabric enterprise, it can not copy the western popular features completely. We must add elements with Chinese characteristics and regional characteristics to innovate.

Topic two: seize the Olympic market

Playing national character and environmental protection card

Wu Xuekai believes that when making products, enterprises should highlight their national cultural personalities and add fashionable and popular elements.

We should integrate the essence of Chinese culture accumulated over thousands of years into the design of fabrics and clothing.

Xiang Guobin believes that now clothing enterprises are playing environmental protection cards, which should be a trend, and other sports fabrics should also be more sought after.

Huang Zhixiang believes that our country is a distinctive country. When developing fabrics, we can add elements with unique national characteristics to China.

Sports fabrics should be more popular during the Olympic Games.

Now people pay more and more attention to the taste of life. Therefore, in the long run, leisure and sports products should be more popular in the market.

Topic three: how to imitate

Distinguish between learning and following

Wu Xuekai believes that imitation is not undesirable.

But as an enterprise, we can not simply imitate, we must have our own ideas, we need to know what the purpose of our imitation is, and we should not imitate it.

Xiang Guobin believes that international and domestic fashion is booming now, and faster and faster.

But at present, the dominant trend is not in our country, so if there is a chance, enterprises should go out and look at it.

The important thing is not to imitate simply, but to learn how to do it.

Huang Zhixiang believed that we should distinguish between imitation and follow suit.

Imitation innovation is a good thing, but it is not advisable to blindly follow suit to reduce costs.

Enterprises should learn to crack and analyze when they imitate, to see where their characteristics are, whether they have shortcomings or not, and then to improve them.

The real innovation is to add their own personality and cultural elements in the process of imitation. Only by such imitation and innovation can enterprises have strong vitality.

SR