Cui Yingjie: Open A Shoe Polishing Shop And Earn 150000 Yuan A Year

From fighting guerrillas everywhere and selling books to owning their own shoes, strong women have made their own way in ten years with persistence and courage

Ten years ago, Cui Yingjie came to Daqing from Mingshui with 200 yuan and a ticket from his mother in his arms. The 20-year-old girl never dreamed that after 10 years, she could earn 150000 yuan a year and bring her parents to Daqing.

Dragging book bags and setting up stalls all over the street

In 1997, Cui Yingjie of Mingshui County graduated from the health school. This spring, in order to realize her dream, she kept looking for a job and exploring the way to become rich. One of her classmates came back from working in Daqing and told her: "If you want to make money, go to Daqing with me. One year's work there is more pay than three years' work at home."

Cui Yingjie decided to go to Daqing for a break. On the eve of her departure, she secretly vowed that she would never go home if she could not earn money.

In April 1997, Cui Yingjie came to Daqing and stayed temporarily in a clinic in Saqu. At more than 6:00 every day, she got up to clean the table and sweep the floor, and began a busy day's work.

In 1998, when she looked at the medicine bottle and the salary only enough to eat every day, the idea of starting a business always struck her heart. You must do something by yourself: then set up a bookstall to sell books! Without funds or support, Cui Yingjie had to borrow 500 yuan from his mother and bought two bags of books. There was no car and no one to help with the transportation. Cui Yingjie had to drag the books on the ground by himself. When he dragged the books to the intersection of more than 1 km, two thick books were worn out. It hasn't opened yet, and it has rained heavily all day. The books can't be sold any more.

The next day, the books were put on display. Cui Yingjie was very proud when he saw the 20 yuan income from the sale. On the third day, it was not so good. The stall nearby stopped her and the city management staff showed up three times, so she changed places. It began to rain when she put the book on it. Once the rain stopped, she caught up with the property inspection, so she had no choice but to leave the roadside.

She looked at the book bag and felt puzzled. She didn't know where to go and what to do? The conditions were not waiting. She took a tricycle to load the book, and then she came to the alley entrance of a small market. As soon as the letter was put on, the tax staff came to urge him to pay the tax. Cui Yingjie told his real difficulties. The staff in charge of the market looked at the simple and honest girl and made her stay sympathetically. Sometimes it rains suddenly, and she has no time to collect the books. The wet books will be discounted. Her heart is both distressed and uncomfortable. In the evening, she closed the stall. Every day, she had to walk far with her book bag to get on the bus.

In this way, small businesses are busy every day, and the daily operating income has increased from 20 yuan, 50 yuan, 80 yuan to more than 100 yuan. After a long time, looking at this hardworking girl, people around her were willing to help her. The elder sister of the dry cleaner asked her to put the book under her roof and let her put it in the shop at night.

With the improvement of business, Cui Yingjie set up a bookshelf at the bookstall again, and sent his parents who missed her day and night to Daqing.

Business has not improved for long. One day, several policemen came to her and closed the stall, which was not allowed to be set again. She cried bitterly when she saw that boxes of books were confiscated and loaded into the car.

After this incident, Cui Yingjie realized that when a person is in the most difficult and helpless situation, he should not think about relying on others. The only thing he can really rely on is himself. The ban on the stall did not destroy her confidence in entrepreneurship. Relying on her savings from setting up a bookstall, she spent 5000 yuan to rent a 4 square meter hall near the market, and then went on to work as a book seller.

After many setbacks, open a small shoe

After years of hard work and hard work, Cui Yingjie's entrepreneurial ideas have become more and more open. Once, he accidentally saw an advertisement for joining a shoe bar in a magazine. With keen eyes, she immediately felt that this was a good project. She took the 28 hour train to Anhui. It was late at night when I got off the bus. Cui Yingjie, who had traveled so far for the first time, was very afraid. Previously, the other party said that they would provide food and accommodation. When he called, a man said he would come to pick it up. Due to fear, Cui Yingjie stayed overnight in a simple hotel.

When they met, the other side looked at her with curious and suspicious eyes. How could a little girl do the shoe repair business.

In fact, joining is a sales promotion machine. When I went there, I knew that there were many false elements in the previous propaganda. Cui Yingjie was embarrassed to refuse to sell the machine, so he ordered a shoe polisher worth 13000 yuan and some articles for the shoe bar. It took Cui Yingjie a day and a half to learn some superficial shoeshine techniques as well as basic knowledge of renovation, color filling, oil mixing, etc.

Back in Daqing, Cui Yingjie began to look for people in the shoe repair industry to learn. At the beginning, she rented a small store near the Xizhai market with 33000 yuan. With simple decoration and shoe repair machines and materials, she invested 50000 yuan to start her own business. Cui Yingjie trained three young girls to start the shoe bar business.

Entrepreneurship is difficult. This sentence is simple, but it is difficult for others to understand how hard it is. At the beginning, due to lack of experience, there were a lot of problems. The goods were loaded with deteriorated color paste, and the proper color could not be adjusted, which made the customers' leather shoes poor in color. It not only compensated the customers, but also caused a reputation loss for the newly opened shop.

A bucket of color paste can buy a lesson. Do the best you can. Cui Yingjie carefully studies the preparation of paint every day. Most of the work is done by himself. Every procedure is carefully handled. If he doesn't try it himself, he can't know where the content is. Although she is very dirty and tired, and her low-grade work can not be found on the "desktop", most of the time she is working by herself. She said that it all depends on employees, and their understanding and potential may not be good enough, which affects the long-term development of the shoe bar.

Cui Yingjie often said that the most important thing to do business is to respect service and credibility, not discount quality. It is necessary to satisfy customers, achieve perfection, and make customers feel that they are always thinking for them. When doing business, don't depend on people's asking price, pay attention to all kinds of details, and start from the details. Really achieve "problems in the door, smiling face out".

Keep improving. Cui Yingjie's shoe bar has gradually been recognized by residents nearby. As a result, many customers have come to their homes to apply for annual pass. Four or five more for each customer. Soon, Cui Yingjie issued more than 1000 maintenance cards. Each card averages about 120 yuan, and the issuance of more than 1000 cards equals to the withdrawal of nearly 120000 yuan in advance. This kind of consumer value storage service has facilitated customers and brought her convenient conditions for expanding business. The people who clean, repair and maintain shoes on the doorstep every day are constant. The daily profit is nearly four or five hundred yuan.

Through the operation of shoe bars, Cui Yingjie summed up one truth: the business model of shoe bars is very fixed. Although it is hard and tired, it feels very stable. Most young people in their twenties and thirties are impetuous about entrepreneurship and always want to make a fortune at once. Through the operation of the shoe bar, Cui Yingjie felt that he could be praised and recognized by others for serving others from small things. At the same time, they will also get corresponding benefits.

Don't think that fate is unfair to you. Your destiny is in your own hands. Maybe you are very frustrated now, because there are still minor things not done in place. Don't complain about fate. More often, think about where your gap is.

In recent years, Cui Yingjie's shoe bar business has made an average annual profit of nearly 150000 yuan. In addition to doing their own work, the store also employs three teachers, and the monthly cost is more than 8000 yuan. She has also become a veritable female boss from a homeless girl who has nothing.

Cui Yingjie continues to learn relevant knowledge every day and runs her own shoe bar business with diligence and kindness. She is full of confidence in the future.

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