Laid Off Women Workers Wipe Shoes And Wipe Out 600 Chain Stores.

4 years ago, Hu Guiping went to the factory to lay off.

To stay away from work for 15 years and leave his youthful three Wuhan national cotton factory, Hu Guiping felt a lot of flavour: accustomed to a peaceful and stable life, now suddenly faced with a strange society, helplessness and anxiety into tears.

After the laid-off, the husband who drives a taxi asks her not to go out to work, bring her children home and do housework.

However, Hu Guiping did not want to be a burden on the family. The idle people of the society stood at the counter and set up the stall.

One day, she went to the vegetable market to buy vegetables. She saw a country woman shouting with her basket: "shine your shoes!"

Hu Guiping suddenly saw a bright light: so many people wearing leather shoes in Wuhan, there must be a market for shoeshine.

But she wants to go further. I can't rub like others, I want to do something special.

"Open shop!"

She suddenly had a brainwave. "Now people are getting more and more attention to cleanliness and comfort.

The husband and parents did not support her as usual, and the idea of shoeshine was opposed by the whole family.

At that time, people felt that shoeshine was a cheap thing. How could a city man do this?

This will be stabbed to the backbone.

The stubborn Hu Guiping recognized the road. In April 20, 1999, the first indoor shoe shop Hu Guiping planned in the country was born in Wuhan.

Things are easy to learn.

At first there was no business, and Hu Guiping looked at the empty shop.

Second days early in the morning, she placed a carton at the door of the shop, and put a 5 dollar note on the box, and the customer put the money on her own to show that the shoe was only 5 cents.

Her sincerity changed people's trust, and the people who went in shoeshine gradually grew up.

Business is good and people are tired.

Hu Guiping and her sister have to rub two hundred or three hundred pairs of leather shoes every day, from 9 in the morning to 6 in the evening. As long as there are customers, she has been wiping away, can not attend to eating and drinking, until the dead of night, the waist aches and pains to lie on the bed and even turn over.

The most painful thing for Hu Guiping is not physical pain, but mental stress.

Soon after the shoeshine shop opened, a couple who lived near Hu Guiping's house came to the shop one day. When the man saw her, he asked, "Why are you here?"

When Hu Guiping was about to greet her, the woman whispered to the man, "what else can we do? Let's go. Let's go."

She took her husband and left.

Hu Guiping was there at the time.

Hu Guiping's greatest strength is to be able to hold the needs of customers, which is an important reason for her career to become bigger.

If the shoes of the customers are broken, they want to have them repaired in the shop. Some want to change their shoes after finishing the shoes.

Hu Guiping looked at the information, looked for channels, bought shoe repair equipment, bought shoes and other shoes matching supplies, and the business became more and more popular.

However, difficulties and setbacks have occasionally intrude on the small shoe shop.

Once, a factory that provided shoe polish for shoe shops suddenly broke off supplies, and Hu Guiping was caught unprepared. She had to do everything possible to find the channel, but the loss brought to the shop was "a year's efforts to make up for it."

Hu Guiping sighed.

Finally, Hu Guiping and her store drew the attention of the society, and a supplier came to ask for cooperation.

In August 2000, "Wuhan Han Huang Yuan Shoes Co., Ltd." was established.

Now, there are more than 600 chain stores in the country, and all the products are made of "Han Huang" brand.

Chain stores have basically no access threshold for franchisees, and join shoemaker shops, starting with only a few hundred yuan of funds, and now only a few thousand dollars, which has led many laid-off workers to become rich.

Rapid development has made Hu Guiping aware of the importance of normative standards.

She is working with her colleagues to do the unified work of the Han imperial chain store, and has formulated the "ten unification" standards: unified Han Huang brand, scale of operation, trademark usage, store design, market operation, advertising, equipment configuration, dress, product sales and product price.

Laid-off workers should learn to pform themselves and create an innovative life with optimism.

This is the key.

The laid-off workers are much more difficult than I have done, and I can be lucky and satisfied today.

Speaking of this, her eyes were filled with tears.

This is Hu Guiping, optimistic and farsighted to let her stand on the commanding heights of shoeshine.