How To Open A Clothing Store

Clothing store is an eternal topic for entrepreneurs.

How to choose franchised brands and how to carry out the marketing planning and promotion of affiliate clothing stores rationally requires that every entrepreneur and friends who are about to start a business should seriously consider and plan before opening a clothing store. The allocation of funds is: 20 thousand yuan margin + 50 thousand yuan + 90 thousand yuan store rent (store rent 15000 yuan per month, pressure two months to pay for one month, and extra 3 months' rent, because it can not guarantee immediate profits) + salary of 10 thousand yuan employees.

Customer composition: whether the white-collar women aged 20 to 30 can make profits: from the first store in October 2001, they have developed to fourth stores, and the profits will certainly be there. But if we want to get higher profits, we must reach a certain scale. I am working in this direction.

Reasons for starting a business: 70% of the pition demand + 30% of the people love the 70% demand for change: 70%, when I was a college student, I was a senior secretary in Chinese and English. After graduation, I worked as a secretary in a foreign company. After sitting there for a long time, I felt that there was no breakthroughs. I realized that in the secretarial industry, I had reached the end.

I want to change careers, but I don't know which way to turn. I can't seem to find my life coordinates at once.

At this time, I learned that a friend of mine had run a clothing store and managed well. I wonder if I can do it myself.

I began to look for information in newspapers and magazines, because there were many messages on the top of which I wanted to join.

I started sending facsimile and phone inquiries.

At first I was embarrassed, because after all, I had no experience, so I wrote all the questions I thought of on paper, and then read the questions on paper.

At that time, I contacted many companies, I think those companies must feel that I am immature and inexperienced.

Finally, Yiyang International Co., Ltd. decided to take me in to represent Ssha Gyaphak Ke's clothing brand.

I set up the company with the fastest speed and opened my first clothing store in Feng Lian square.

30% of my favorite is: I have been thinking for a long time when I resigned and decided to run my own business. I have been thinking about what industry is suitable for women to do and what they should do.

Later, we identified the agent Ssha Gyaphak Ke brand.

I am lucky to choose the right industry, because I think the industry is more suitable for women, and I like it very much, I like to paint from childhood, and also very sensitive to the clothing.

I think if you want to operate independently, you'd better choose industries that you are familiar with, and try not to choose industries that you are not familiar with.

And you must love the industry you choose so that you can put your heart into it.

At the beginning of the business: 50% of the market survey + 20% of the courage and boldness + 20% of staff training + 10% of advertising, 50% of the market survey: no matter what to do, there must be a detailed market investigation before doing anything.

Before opening the first clothing store, I visited many shopping malls, and finally chose Feng Lian square, because Feng Lian is a rental store, and each store can collect money independently so that cash flow can be guaranteed.

Besides, my clothes are for white-collar women aged 20 to 30 years old. They work in office, dress professionally, but also feel fashionable.

It's all about offices around Feng Lian square, which has a large customer base.

20% courage and courage: I have been working in the office before, and there are not many opportunities to contact with others.

But after being run independently, I often need to contact the managers of the shopping malls, contact with my shopping guide, and deal with various problems, which I have never met in my previous work. Sometimes I can't believe I have such courage and courage.

The 20% staff training is because they are joined, so the quality and design of clothes are not what I can control. It is gratifying that Zacapa Qi grew up with me.

In order to provide customers with the most satisfactory service, I will train my staff and ask them to provide customers with the most comfortable, considerate and sincere service.

In addition to cooperating with the company to do some advertising, I will also do some publicity for myself, such as setting up VIP cards. 10%

When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.