Taobao Shop: How To Maintain 20% Growth Under The Financial Tsunami?

The development of C2C e-commerce not only enriches the paction mode of the domestic market, but also brings wealth and success opportunities to tens of thousands of online sellers.

Taobao's largest online shop lemon green tea is also looking for huge business opportunities from this development path.

As the financial tsunami deepened and the growth of traditional retail stores began to slow down significantly, the e-commerce company maintained an increase in orders and sales.

IDC's latest report predicts that in the global environment of shrinking trade and tight consumption, e-commerce services will reverse "reverse market expansion" in China.

According to the report, the volume of e-commerce pactions in China will remain on the track of rapid growth in the next 5 years in keeping with the rapid growth in 2006 and 2007.

On the whole, e-commerce in 2009 will be different from traditional business in terms of "non congruent" trend.

Wang Weidong, general manager of lemon green tea, said in an interview with NetEase science and technology, that the most influential financial crisis is foreign trade enterprises, and the main user market of lemon green tea is still in China.

According to the statistics of lemon green tea, the growth rate of order quantity is still maintained at 20 - 30%, and there is no sign of recession.

Despite the financial turmoil this year, Amazon has been able to grow in the opposite direction and sell its results very well. He said, "online shopping has a unique advantage and will not be affected too much."

Founded in 2005, Shanghai AI Lai House Information Technology Co., Ltd. is the operator of lemon green tea. Its business includes a member community website, a B2B website, a consultancy shopping forum operation, and has more than 10 crown and diamond credit rating shops on Taobao platform, eBay, pat net and other C2C platforms.

Taobao is the only online shop that breaks through 1 million reputable gold crowns at the moment. Taobao has the highest volume of popularity, with shops running at PV50 or more than 10000 IP5 per day.

Wang Weidong believes that the core competitiveness of lemon green tea has become the biggest online shop on Taobao. There are three aspects: the entrepreneurial team, the emphasis on customers and the sensitive response to the market.

As the first batch of entrepreneurs on the C2C e-commerce platform, Wang Weidong believes that buyers are crucial to the success of online stores.

He positioned the lemon green tea as "the female white-collar supermarket in the network market". Through the long-term focus on this market, he established a keen market feeler and strong popularity, and gradually grew from a 500 yuan small online shop to today's scale.

Wang Weidong revealed that lemon green tea now has more than 260 employees, of whom more than 100 are customer service teams, and 20 are responsible for after-sales service.

Due to direct communication with customers and extensive contacts, lemon green tea can timely and accurately grasp the market trend and adjust business.

Good cooperation with the more than 1000 upstream suppliers has also ensured the quantity of goods and the speed of delivery, and has also been guaranteed in cash flow.

"The supplier can give us an account of 1 months," Wang Weidong said.

Because of the birth, development and growth of lemon green tea, Taobao and other trading platforms are on the top. In the second half of the 08 years, the "lemon green tea member community" website and shopping forum have been launched. This is quite concerned about the outside world. Some people think lemon green tea intends to weaken the concept of Taobao.

Wang Weidong believes that Taobao is the platform, lemon green tea focuses more on its "channel" positioning, just as Taobao's largest seller, the two themselves do not conflict.

He explains that communities and forums are only supplementary websites of Taobao, which complement some special needs that Taobao can not meet. For example, experts' guidance advice, members' self display and communication among members, etc., self built websites do not directly carry on pactions, and customers end up in Taobao and other online stores.

"Taobao accounts for more than 80% of the total C2C e-commerce market in China. Most of the pactions of lemon green tea are done on Taobao, so Taobao will be an important partner that we rely on for a long time."

He said.

It is understood that lemon green tea business today involves cosmetics, clothing, accessories, home appliances, shoes, toys, watches, food and so on. It is the most complete online shop on Taobao.

As early as in 2003, a physical store was opened in Shanghai as a supplement to online store sales.

Wang Weidong told NetEase technology that because of its own positioning, the white collar women market is still the main concern in the near future. But in the future, it will still consider a more diversified development mode, so that users can complete the diversified shopping experience one stop.

"Our goal is to build WAL-MART in the Internet market". Wang Weidong is very confident of the future of lemon green tea.