Liang Qi: Vietnam'S Dream Of Creating Wealth

Personal experience: sightseeing in Vietnam in 1996 found that there was no wedding photo studio in the region, and the idea of going abroad to start an undertaking was sprouting up.

In 1997, Hu Zhiming opened the first wedding photography shop to spread the concept of "desktop wedding photography".

In 2001, the digital wedding photography service was added.

1, we should have a sharp eye to find out the business opportunities in the local market, 2, try to reduce costs in the business, strive for greater profits, 3, create the "demolition and interpretation service", strive for more customers 4, implement dislocation management according to market changes, and meet the needs of different levels of guests with different grades of high school and low grade.

"10 years ago, when I first came to Vietnam with my friends, I realized that this should be another fertile land for reform and opening up. I am confident that I can break out of my career in this subtropical jungle."

Liang Qi seemed to fall in love with Vietnam at first sight.

Liang Qi occasionally discovered that 16.95,0.57,3.48%, 1996, was the owner of a photographic studio in Zhuhai.

Without much culture, he devoted himself to the boom of reform and opening up in 1984 and came to Guangdong from a small mountain village in Fujian.

In Guangdong, he worked, married, had children, worked in small department stores, bought a house, and later took over the management right of a photo studio from a friend. He spent the fastest 12 years of life in Guangdong.

Later, with the fierce competition in Zhuhai's photo galleries, he felt a crisis.

At that time, many photographic studios modeled on the most popular wedding photo studio in Taiwan, China, and started a full-time wedding photography business.

Liang Qi and his wife were also considering whether to change their photographic studio.

The so-called "man is not as good as the sky", and how the business will develop in the future, God gave Liang Qi an idea.

On the street of Hu Zhiming, he felt that the city was like Guangdong in the 1980s. The street people did not talk about the economy. The adults and children were in high spirits. Everyone seemed to be waiting for a new era. (editor's note: Vietnam has declared its entry into reform and opening up since 1986, but its development in the first ten years is not fast).

This is what we call "doing one line and loving one line". Although it is not long for school to go to school, Liang Qi's great people are just like this.

At this time, Liang Qi, who has been in the studio for more than four years, can not help watching Hu Zhiming's photographic studio carefully.

He was so excited that the Vietnamese capital of Hanoi did not even have a wedding photo studio.

Because Liang Qi is a Fukien and Vietnam has many overseas Chinese origin in Fujian, he also hears a pleasant news through the local people: "Vietnamese married, rent gowns and take pictures separately."

"God told me that when I opened a wedding photo studio in Guangdong, I would rather be in the south, which is a blank spot in the market."

Liang Qi hung up an international long-distance call to Guangdong in the evening to report the news to his wife.

Although the wife is somewhat worried about the stability of the Vietnamese market, but with the idea of "the first crab to eat, the profit must be big", they unanimously decided to move the future business focus to the South and move to Vietnam.

With the new concept, the company seized the market gap and worked hard after six months of intense and efficient preparations, including dealing with shops in Zhuhai, borrowing money from friends, contacting local reliable assistants, and handling various formalities. Liang Qi took his own photographer to this hot belt country and began his own foreign career.

The first thing is to learn and sell now.

Although Liang Qi has worked in a photo studio, he has no experience in the wedding photo studio. During the six months' planning period, he passed through the studio of his friends, and made up for the wedding dress photography process and the decorations of the wedding photo studio.

After arriving in Vietnam, the most important thing is to sell the concept of "tabletop wedding dress photography" to local people.

But things are not going smoothly.

It has been said that the Vietnamese married, rent the wedding dress and take pictures separately.

Moreover, Vietnam began to focus on developing the economy at that time, and the national income was not very high.

Liang Qi's set of wedding photography takes 5 million yuan (Vietnamese shield: RMB 2000:1). The guest can not help but take a breath when he hears such a high price.

After several times of confrontation, Liang Qi came up with a "dismantling approach" to enable customers to accept their prices slowly.

The way he persuaded his customers is to count their services one by one. "Originally, you rent a set of dresses, you need about one million yuan for the Vietnamese shield, please make up the sixty to eight hundred thousand Vietnamese shield before the photo, then ask the photographer to take photos, and spend about two million!"

After that, you have to spend your own money on photo albums and install photos. Plus, do you want to spend five or six million Vietnamese shield?

Besides, we also present exquisite handbags, picture frames, and beautifully packaged photo albums. You can figure out which ones are more cost-effective.

Considering the cost of importing materials from China, the Vietnamese people are puzzled by the exquisite packaging and exaggerated photography skills provided by the Vietnamese wedding photo studio, and gradually accepted the concept of wedding photography.

Of course, one of his biggest concerns is to reduce costs and strive for more profits.

It has been business experience for many years that he paid special attention to this aspect.

He had already contacted some suppliers during the preparatory period in China, and he imported some old wedding dresses and accessories from the country before the shops opened, and the new ones only accounted for about two or three.

Photo albums, photo frames and other small materials are also imported from Guangdong and other places.

Although the style of the inventory is not new, it is already acceptable to the Vietnamese people at that time. After all, Vietnam's goods are far less abundant than mainland China.

Although there are some feelings of "no business", but in doing business, we must always pay attention to the cost. Although the style of the inventory is not new, the quality is guaranteed, and the price can be set within the scope of the Vietnamese's acceptance.

I am a man who pays attention to material benefits.

With Liang Qi's wedding photo studio business booming, it also triggered the imitation of Vietnamese people.

However, due to the relationship between language and channel, most of the local businesses in Vietnam are hard to get cheap wedding dresses, negatives, photo albums and other materials from mainland China like Liang Qi. So Liang Qi's wedding dress studio in Vietnam has been doing well for many years.

He laughed and said, "language barrier is also impassable. Some core competitive advantages are difficult for Vietnamese to master."

However, with the development of Vietnam's economy and the increasingly fierce competition in the local market, Liang Qi has been paying close attention to some high-end products in recent years, such as increasing the service of high-end wedding photography and providing better quality wedding dresses and other materials.

Also, since 2001, the service of digital wedding photography has been launched in this shop in Vietnam.

In recent years, the development of Vietnam has been developing rapidly.

A large number of Vietnamese expatriates originally living in France and other places began to settle down and settle down. Some wealthy overseas Chinese and their children were married locally and needed proper wedding services, including wedding photography.

For this group of people, we can accept higher service prices, but we must provide quality services.

So, in recent two years, Liang Qi has begun to increase the number of imported new wedding dresses, and has also added some high-end digital photography equipment and computer production tools. Specially hired a skilled image processor from the country, he has paid more attention to the hiring and training of make-up artists, mainly in order to seize the local high-end consumers.

For example, he launched a "refined" series last year, priced 10 million Dong Dong (about 5000 yuan), because at the same time giving a set of evening dress to the bride, as soon as it was launched, it received many orders.

But in fact, the price of these exquisite evening gowns is only about one hundred or two hundred yuan in China.

Now, Liang Qi's wedding photo studio has ten groups of high-end customers every day during the two peak seasons of the local summer vacation and the Lunar New Year's day. In general, there are three or four groups every day, and the number of middle and low end customers is more.

"Compared to the major cities in China, do not say Shanghai, Beijing, Guangzhou or Zhuhai," Hu Zhiming said.

So my business here is pretty good.

Of course, we are also concerned about the new trend of wedding photography in mainland China, Hong Kong and Taiwan, as well as Korea and Japan.

I hope we will not lag behind in the future competition.

Speaking of this, Liang Qi smiled.

In the past few years, the company has invested 400 million Vietnamese shields. Its performance has been better in recent years. Its annual turnover is about 1 billion shields. Its net profit is 3 billion ~40 billion shields, which is equivalent to 150~200 yuan.

Recently, he is preparing to open another chain of wedding dresses in the area to expand his business and hope to accumulate more wealth.

In the future, he hopes to open at least three chain stores, and slightly expand the quality of the three stores, forming a flagship, high-end and low-end tripartite confrontation, to facilitate the reception of different levels of guests.

Commented by reporters: the business opportunities are fleeting, and bold and resolute march into the Vietnamese market is the prerequisite for Liang Qi's success.

It was through his sharp eyes that he seized the sensitive opportunity of a blank space in the local wedding photo studio.

The courage to "eat crab for the first time" is one of the secrets of success in an emerging market.

In the process of running a studio, he always adheres to customer orientation.

When we first landed in Vietnam, considering the low per capita income of Vietnam, it was the middle and low end line.

With the rapid development of Vietnam's local economy and the large number of overseas returnees, it has gained a higher rate of return for its high-end clients.

These business ideas and ideas are all the inspiration for us who dare to venture.