The Poor Guy Made 2 Yuan And Made 2 Hundred Million Of The World.

Liu Yudong's home is the same as other rural families: poverty, brothers and sisters.

Unlike many rural children, though he is the youngest in his family, he is independent from childhood.

In 1987, Liu Yudong, who was only 16 years old, came to Ji'nan with "two dollars" in junior high school.

At that time, he had no skills. Finding a job was extremely difficult. Finally, he could only follow a master to learn how to repair bicycles.

At that time, he thought very simple: "art does not pressure people, learn skills, and later can mix meals."

More than 2 years of apprenticeship, earned 20 thousand yuan, "during the day, in addition to repairing bicycles in the shop, in the evening also went to the bicycle factory to install bicycles, although hard work, but the harvest is great."

This "achievement" is still fresh in his memory. "A young man under 20 years old has 20 thousand yuan, which was very rare at that time.

Do you want to go home and build a house to get married, or do you continue to work there?

At that time, he was puzzled. In rural areas, boys usually get married when they are 20 years old, and parents urge him to go back.

But he eventually "violated" the wishes of his family, and spent 300 yuan / month rent a door in the vicinity of the Ji'nan building to repair bicycles.

Most of the people who came to repair bicycles liked smoking and drinking. Liu Yudong, who was very careful, came in from other places to assist in the operation of some cigarettes and liquor.

This became the original starting point of his agency for liquor. After a long time, he felt that the cost of purchasing goods from others was high and his mind was flexible and he focused his eyes on the agent.

It is easy to start a business from a bottle collecting agent. No one will put a large quantity of goods on this young man who is only 19 years old. Moreover, many wineries have special agents at that time, and the winery does not care about the goods of one car or two cars. Besides, he does not have much money and strength.

Liu Yudong, who was bold and brave, came to the winery of Lan Ling liquor with more than 10 thousand yuan.

The director rejected him without consulting.

Liu Yudong was not discouraged. "He will not sell wine to me, and I will not go." Liu Yudong recalled that he had run all over Ji'nan, including Shanghe, Jiyang and other places, at the director's request.

The director did not break his promise and sold him the wine.

We should do whatever we want to do. We should regard difficulties as opportunities and exercise opportunities.

Now, Liu Yudong also congratulated himself on his insistence. "This is inseparable from my diligence and efforts in rural life.

In 1992, when he learned that the two foreign companies in the United States began to engage in China's agent trade such as Coca-Cola and Dove, Liu Yudong, 21, went to Beijing to negotiate with the two foreign companies and asked to sell "foreign brands" in Ji'nan.

Smart and hard work, Liu Yudong achieved his wish.

Later, he gradually represented Feixian County's Baijiu, Jingzhi Baiji and Taishan special Shandong liquor.

By 1994, the company's annual sales reached millions.

Liu Yudong completed the primitive accumulation.

To build their own brand of century old, the bigger moves are still behind.

In October 2002, Liu Yudong joined Luzhou Laojiao and developed two new series of more than 20 new products: Luzhou Laojiao "ancient brew" and "cellar", and obtained their exclusive agency rights. They set up branches in various provinces and cities in the country, established their own sales channels and logistics distribution network, and formed a market layout centered on Ji'nan, relying on Shandong and distributing the whole country.

So far, it has become the more than 50 famous brand of Moutai, Wuliangye, Luzhou Laojiao and Langjiu, and the more than 2000 agents in Ji'nan.

However, this did not satisfy him. "We also need to be a general agent in China for foreign famous liquor, so that Chinese people can really get in touch with foreign wine."