80 Years Later, The Growth Path Of A Little Frog Is 5.

Frogs swim in a pot of water. At first, the water is cold. Some frogs feel that the bottom of the pan is heated, and they jump out; others stay in warm water for enjoyment.

By the time the water was running, most of the frogs that had enjoyed it had died in the water.

The fable of frog: "no one can find a job that can support you all your life."

When fifty year old president and NEA fund partner of the US internet company, Zhu Min, talked with reporters about the topic of young people's entrepreneurship, he felt the difference of times.

"We graduated from college at that time, and it was safe and stable," he said. "Now it is different. After graduation, students were thrown into the melting pot of the market economy."

In 70s of last century, Zhu Min joined the team in the countryside and started the "communal enterprise", namely the "commune" and "brigade" business.

At that time, private shops and businesses were not encouraged, and the political problems could not be solved if they were not done well.

But now, Wu Lijie, who was born in 1980, was a planning company in the second year of College in 2002. In 2004, he founded the brand clothing enterprise registered in France.

Born in 1982, he became a clothing store after graduation from polytechnic school. He combined many boutique shops in the city of Nanjing to form a new business model of "25 years old business alliance".

Yu Yu, the 23 year old Ningbo boss, took over the family business last year, and the new official took office three fires to make the company red.

Chen Zhijiang is more legendary. He founded a "one man company".

The...

These are just the epitome of a group and the epitome of an era.

The "80s" young people have become bosses, and the "80s" campus business is already in full swing.

In June 10th, the fifth "Dandelion" student entrepreneurship competition of Zhejiang University was held after 8 months of competition. 3 of the 134 teams were selected to participate in the national competition.

Reporters noted that their entries are very close to commercial products, such as "panoramic surveillance cameras" and so on, not only in the ivory tower of high-end technology.

In the US, the entrepreneurial planning competition has greatly promoted the development of high-tech industries. Netscape, Excite, Yahoo and other companies were born in the entrepreneurial atmosphere of American universities.

Who knows that we will not produce the next generation of business leaders? "

A participating college student said very seriously.

"A national encouragement + employment crisis + social weathervane", a social scholar summed up the motivation of "young people in 80s" or even younger.

Now, various regions are offering preferential policies to encourage young people to start their own businesses. As a result of the existence of the Internet, many companies seem to have risen overnight, and their founders have become the social vane and become the idol of young people.

It is also beneficial for young people to start their own businesses to alleviate the pressure of social employment, so it is also supported by the government.

These young entrepreneurial groups are compared with their parents. They are not only aggressive, but also have higher knowledge and broader vision.

It can also generate more new ideas, new models and new miracles.

Of course, this is the optimistic side of this generation of entrepreneurs.

They also face a more competitive environment than their parents.

Because their world is bigger and heart is bigger, but the chance of success is always the same.

There is a saying that "100 people start a business, and 1 will succeed at last."

From the "Lotus sister" to the red network, we find that many things are faster than before.

But maybe entrepreneurship is not.

We recorded 4 young people's entrepreneurial stories, and invited entrepreneurs, sociologists, economists, and founders who were looking forward to the day and night to explore the phenomenon of entrepreneurship in 80s.

Perhaps no one in the world is absolutely right, but we hope that readers will find their own suggestions and take a path that suits them.

Young people are not afraid to refuse: the 28 time they run into the first business: Wu Lijie, the general manager of France Howard Clothing Co., Ltd.: the age of 26 years old.

This is quite different from what the reporter imagined.

I thought that the person who set up his own brand clothing company in the big two planning company should speak faster than the ordinary people.

Wu Lijie, a male model student in Wenzhou, graduated from university in 2004 and was born in Taishun mountain area.

There are many mountains across the city, and the driver of the cliff road is afraid to drive. The small mountain village can only get off far away and wait for the local driver to pick up.

When he was little, he had little chance to go to the city to see the big world. His family was poor. But Wu Lijie fell in love with painting.

The paintings on Grandpa's house next door fascinated him, and he scribbed and scrawled at home whenever he was free.

In the year of senior two, a student who studied painting saw Wu Lijie always staring at himself with admiration. He suggested that he should learn to paint and start with "male model".

This student opened another world to Wu Lijie.

Because every day he painted and left his grades. He failed to get into the Central Academy of fine arts because of his two-point difference in foreign languages. He finally went to Zhejiang Sci-Tech University to design.

But in an economically active place like Zhejiang, Wu Lijie combined art with commerce and found the best way for him.

After reading for a couple of months, the student boss of the sleeping couch, Wu Lijie, went to two garment companies for part-time jobs.

The cost of going to university is earned by oneself.

To do part-time jobs for both companies, not only do they dress design, but also learn knowledge about fabric and purchase. When they get less than 400 yuan a month, they can get more than 3400 yuan.

However, this time also made Wu Lijie feel deeply about the taste of "dressing for others".

A style sells well, and the manufacturer can earn hundreds of thousands of yuan, but he can only get thousands of pieces.

"At this rate, I may not be able to afford a house in Hangzhou," he said.

Before the [FS:PAGE] sophomore year, Wu Lijie also participated in many domestic and international design competitions, and won the prize in the second CCTV brain white gold cup and China Cup International Costume design competition.

His award-winning works can often be seen in the school window.

In the summer of sophomore year, Wu Lijie registered himself as a clothing brand planning company.

The school is located in Xiasha, Hangzhou. In the garden of Zhongshan, the company gets up from the sofa at six or seven a.m. every morning and goes to the school near the Hangzhou Tower to take the 328 bus to school. After class, it will rush back to the company and work until the early hours of the morning, then climb up the sofa and go to bed.

Wu Lijie, who has just started a business, has recalls that the first rescue business has run for 28 times.

In order to reduce expenses, Wu Lijie went out to talk about business every time.

"But you can't show that you are going by bus, otherwise people will despise you.

Every time you get to a company, wipe your sweaty body as far as you can. "

More and more companies have taken aim at the development of their business.

Business is no longer a problem. He can also help to plan some big companies.

"At that time, I learned a lot, including the operation, purchase, sale and management of large companies.

Planning can actually steal the essence of big companies.

In 2004, Wu Lijie's clothing company registered successfully in France with a registered capital of 1 million 500 thousand francs.

In 2005, in order to open the market quickly, Wu Lijie planned a huge investment promotion for himself.

He rented the top floor of Qianjiang Hotel, and in two days, he showed more than 100 clothes to more than 100 agents from all over the country.

Before I went to the region, I sent out more than 400 invitations, and I saw them in the luxury shops and the brand clothing shops.

The model of the Investment Fair is directly from France and Hongkong.

I want to give you an impression: what you see is a big brand, and no agency will be lost.

Now, his company has agents in 18 provinces of the whole country, and there is a more than 1000 square meter production base in Peng Bu, Hangzhou.

Wu Lijie, who graduated only 2 years ago, has worked with friends to set up a new company that produces leather bags. This is a trademark registered in the UK.

This is part of his strategy, too. Now everyone doesn't like foreign brands.

Young people are not afraid of failure: one person company is good at business and business: the general manager of Hangzhou Xiang Soft Technology Co., Ltd., Chen Zhijiang: 26 years old, the first time he saw Chen Zhijiang in his office in Xixi Software Park, Hangzhou.

60 square meters of office, more spacious than imagined, and several people are busy.

Xiao Chen, who has just graduated from university in 2004, has shown that he should be mature and competent as a boss, and be calm and responsive to reporters.

During the period of the University, Xiao Chen, a student cadre, was very active. He organized the community and participated in helping the poor.

After graduating from college into a Real Estate Company, it is also a professional counterpart for Xiao Chen, but his sense of entrepreneurship has been stirring.

After half a year's work, Xiao Chen finally jumped out and began to prepare his own company.

Software development, website construction, everything is handy.

At the end of last year, when the company was ready to register, Xiao Chen knew such a message through acquaintances that he could register a one person company.

"I originally wanted to register with a university teacher, and I could save a lot of energy if I could register a one person company."

Xiao Chen eventually registered the company with his own 500 thousand yuan.

"At the initial stage of entrepreneurship, it's easier for a person to work."

"After all, in the early days of starting an undertaking, the direction of the company's operation is not yet fully established," said Xiao Chen. "There are many shareholders who are prone to differences and quarrels, leading to the result of all their previous efforts.

This is also the main reason for the failure of many companies. "

It seems that Xiao Chen has his own opinion on the advantages of one man company.

"Of course, if people are more powerful, my one person company will still have to develop into a multi company company."

Xiao Chen looks forward to the future: "the company is going to grow and grow, and it can't be done by me alone."

It is my ultimate goal to carry out the shareholding system and realize the listing.

In fact, according to Xiao Chen, some people have begun to discuss the agreement with him.

At present, the main direction of the company's operation is a consumable distribution network, which provides office supplies for some companies in Hangzhou.

Speaking of business, Xiao Chen smiled and said secrecy.

"Now is not the time to make money, but it can still make ends meet."

Setting up such a website is inevitable and accidental for learning software.

In the rapid development of e-commerce, as a platform, Xiao Chen's distribution network not only delivered door-to-door, but also acted as a proxy for some brands.

However, this website is only a temporary meal guy.

"As long as there is a risk fund to join, I will set up a dedicated supplies distribution company, and then engage in software development."

They are very united: build a grass-roots business alliance: the 109 series shop owner: Rong Tian Xiang, the age of 24: Rong Tianxiang, like many young people, has neither family background nor brilliant record of famous universities. He also faces difficulties in insufficient funds and insufficient connections.

But at the end of the interview, he told reporters: money has laws, no money, there are laws, so long as you are willing to use your head, difficulties can be overcome slowly.

Rong Tianxiang started and organized the "25 year old entrepreneurial alliance" in conjunction with many shops in the fashion industry.

The members of the alliance share their customers. In his words, "the clothing store has 100 customers, the hairdresser has 100 customers, and it adds up to 200 customers."

By doing this together, their business is getting better and better.

109 discount shop, after graduating from polytechnic school, he worked as a technical worker and a gift carving designer in print and calligraphy, then served as a waiter in a McDonald's restaurant.

After accumulating some experience, he decided to quit his job and set up shop.

When he started the store, he remembered that there was a "109 mansion" on behalf of a girl in Japan, and his customer base was located in a 17-24 year old girl, so he was named "109 discount shop".

In June 18th [FS:PAGE]2003, the "109 discount shop" opened in the famous underground shopping center in Nanjing.

Soon, he opened another online shop.

He likes to make friends. He knows a group of young people who have the same entrepreneurial enthusiasm on the Internet. They are silver, hand-painted clothes, mud pictures, photography and other fashion industry owners.

A small shopkeeper like us.