Folk Business Opportunities: Jewelry Wholesale

China's folk culture is rich in content. People always like to decorate their homes with mascots like Chinese knots and rouge buttons.

A careful girl found "folk business opportunities" in these ordinary mascots, thus creating great wealth.

A gift from a college student, Su Qing, came to Shenzhen to invites the world. A colleague asked Su Qing to help his mother buy a birthday present, "he said." a gift was found by.

After understanding some basic habits of the old man, Su Qing decided to buy some auspicious accessories. The red ornaments seemed to be joyful, and the old man happened to be in the same year. According to the custom, he should wear red underwear and a red belt for a lucky one.

After a stroll in the street for a day, Suu Ching has discovered that there is no such store in Shenzhen as an auspicious ornament. There are few auspicious accessories in the mall.

In desperation, Su Qing had to buy the scarlet cloth to look for a red pajamas in the clothing shop, and bought some materials to make several hangings.

When I saw Su Qing's preparations, my colleagues were happy to praise her.

She did not stop. She wondered: Nowadays, all kinds of stores, such as fat shop, super size shoe store and baby shop, are dazzling, but there are few lucky jewelry shops.

Such a "folk business opportunity" development space is not small.

So Su Qing immediately set out to prepare her venture fund, and soon raised 50 thousand yuan from her family and friends.

In December of 2001, Su Qing set up the next street store in Luohu District Dongmen business district, Shenzhen.

In the early days of opening up, business was booming. However, after the Spring Festival, business was gradually cooled down.

This made Su Qing puzzled.

One day, several guests came in the store. They came in to see them and shook their heads.

It turned out that the products of Su Qing's shop were all in bulk. The packaging was not very high grade, and the varieties were few. During the Spring Festival, people's demand was strong, and they often didn't care.

After a long time of thinking, Su Qing decided to reform the shop.

In addition to the red underwear, red socks, red belt and peach wood sword, this kind of business extends to the mascot of the public. Su Qing also ordered the manufacturers to make a red Tang suit, a red tie, red washing articles and office supplies, and consistently adopted the more high-end packaging.

Indeed, new products attract more customers.

The love of red in this year has become a kind of folk culture, deeply implanted in people's ideas, and daily necessities and ornaments such as toothbrushes, pen holders and so on, even if not in the year of birth.

After continuous improvement, Su Qing's unique business is booming.

Six months later, Su Qing successfully withdrew all the investment.

The new store has been on the right track to attract young customers. However, gradually, she finds that young customers are few and far between, and this is the most potential customer group.

Su Qing understands that it is because its products are not fashionable and beautiful, and do not accord with young people's fashion taste.

Su Qing and Su Qing have done some work in purchasing. She specially ordered some of the latest high-end red sweaters, scarves, red gloves and red capes, red belts and all kinds of exquisite trinkets from the manufacturers, and launched the young people's favorite pink, wine red, rose red and other colors.

These new products have made the popularity of the shop rapidly improved, and many young people have made some strange and DIY material for her.

Diversified customer groups, colorful commodities and endless patterns make Su Qing's small shop famous, not only opening the market of Shenzhen, but also attracting many foreign friends.

With the continuous improvement of the reputation of small shops, Su Qing has rented several pieces of "treasure land" in several shopping malls, and displayed the lucky items counters, and asked people to take care of them.

The average daily income of these counters was 5000 yuan.

Subsequently, Su Qing set up several small branches in succession.

After the branch opened, the goods in the store were more abundant, besides clothing, bags, leather goods, handicrafts, handmade red embroidered shoes, embroidered insoles, and red Suzhou sachet series.

Taking into account the fact that their business has begun to take shape, Su Qing has registered trademark registration earlier in order to prevent other more powerful businesses from running. This will not only enhance the brand effect, but also facilitate the future franchise in the market.