Real Gold In Tea Economy

The biggest difference between tea houses and leisure tea houses is that they are positioned at white-collar workers, business people and cultural people. They stress culture, style and refinement, are famous for elegant tea art and warm environment, and enjoy tea culture as their marketing reputation. Investment analysis: If you find an ideal store, your business will be half successful. To grasp the "flow of passengers" is to grasp the "flow of money". Therefore, it is better to open a tea house in a crowded area. This is often a high probability of success. Now, a tea house should be opened in about 200 square meters, and the decoration cost should be between 100000 yuan and 150000 yuan. It is unnecessary to decorate luxuriously, but it should be clean. Attention should be paid to the elegance of window design and the softness of roof lighting. There should be two people, four people and eight people. The investment in furniture and furnishings is between 100000 yuan and 500000 yuan. The selection of furniture should cater to the history of tea culture and try to choose classical and traditional shapes. There is a wide choice of decorations. For more money, you can choose some valuable tea sets, rare murals and antiques. For less money, you can choose ordinary tea sets and decorations. The working capital ranges from 50000 yuan to 150000 yuan, mainly for the purchase of tea and consumables. The training of waiters must be in place, and a good tea artist needs to be invited to the store to train all employees in the store, including the boss, at a certain cost. The training fee for shop assistants is about 300 to 800 yuan per person. How can we retain the trained excellent employees? Every enterprise that wants to retain excellent employees must rely on its corporate culture and the charm of its leaders to let employees know their development space at www.chuangyezg.com. In addition, after the establishment of the new store, the brand promotion cost (new store) is about 100000 yuan a year. The investment of ordinary tea houses is in normal operation and can be recovered within one and a half to two years. Operation key: 1. The goods must be of high quality. Tea houses operate medium and high-grade tea drinks, so they must strive for perfection in tea varieties and tea sets. Generally speaking, tea should be selected from "Longjing", "Biluochun", "Huangshan Maojian", "Thousand Island Silver Needle" and other superior teas, and the tea sets used are mostly purple clay tea ware or fine porcelain. 2. Professional standards are very important. Tea art is the distinctive and characteristic service of tea art houses, so it should reflect a certain professional level. All service personnel should be strictly trained, familiar with the tea ceremony and tea art, and provide considerate service. 3. The main direction of the teahouse has been determined, and the business means should also follow. In other words, retaining customers and letting them stay longer in the store is the key to profitability. For example, what kind of tea to provide to guests, black tea, green tea or timely tea according to the season, should be determined according to the taste of the consumers in the tea house. Tea houses can be large or small, but they must work hard on the atmosphere to create a comfortable and comfortable leisure atmosphere. 　　4 . In addition, the cultural flavor of tea houses should be increased. Tea ceremony performances can be set up and special personnel can be invited to teach customers the basic knowledge of tea art and tea, so as to cultivate consumer groups and drive consumption. Set up bookshelves to display books related to tea, tea sets, tea art, tea culture, etc., and subscribe to some urban newspapers and periodicals for guests to read. In addition, we can provide the guests with some necessary snacks according to the specific situation in the restaurant, and if conditions permit, we can provide guests with some self-made fast food. But please note that the meal can be simple but exquisite