Entrepreneurial Gold Point: Personal Pet Matchmaker Month Earn Ten Thousand Yuan
The nanny of Shanghai has become the pet matchmaker, and the intermediary fee of "pet matchmaker" in Qingdao can reach up to 10000 yuan, and the pet pet in Nanjing has earned hundreds of thousands of years. Chengdu's pet matchmaker has matched thousands of dog couples in one year.
From all kinds of professional pet websites to ordinary website forums, from the public discussion on the streets and the streets to the public reports of the media, "pet matchmaker" has become a popular business in the whole country. It has become a hot topic of concern. As a pet with more than a million Beijing, what kind of industry status is its pet pet matchmaker?
Reporters recently conducted a survey of "pet matchmaker" in Beijing.
Reporter survey: Beijing pet 8 missed the mating season, the reporter found "pet matchmaker" in Baidu, there are as many as 465000 web pages, and Google's pet pet matchmaker's web page has reached 198000.
According to the figures released by the Municipal Public Security Bureau, the number of pet dogs registered in Beijing is nearly 500 thousand. According to statistics from the Beijing Association of small animals, the total number of pet dogs in the city has exceeded 1 million.
Experts predict that by 2010, there will be at least 150 million pets in China, and the output value of pet industry is expected to exceed 40 billion yuan.
How is pet mating in such a large pet group?
How many people are willing to accept "pet matchmaker" service?
The reporter conducted a random survey in two large communities in Wangjing and Tiantongyuan.
In the new town community of Wangjing, the reporter interviewed 6 owners of pets. 5 people attached great importance to their pet mating. But no one was able to breed their pets on schedule. The main reason was that there was no suitable breeding nearby. The pet pet in the community had no suitable mating at hand, and it was not safe for the introduction of mating on the Internet.
2 of the 10 pet owners interviewed by Tiantong Dongyuan and Xiyuan were able to breed their pets on time. 4 thought it was important to breed, but they couldn't find the right pet. They were worried that the mess would affect their pets' health. They only trusted the pets in the community, or the acquaintance introduced them. The other 4 thought that as long as the pets were healthy enough to eat well, they would not be engaged in pet business.
The secret of the industry is that the individual "matchmaker" has a monthly income of over 10000 yuan, and the three channel is domestic pet breeding. The number of pets in Beijing needs to be planted.
For a variety of reasons, this number is hard to calculate. But according to Ho Ho, general manager of the first pet dating website, Beijing pet dating service, the website has been running for two years. The number of registered pet pets has reached more than 4000, of which pet dogs account for 80% and pet cats account for 20%.
According to the introduction, there are mainly three ways to provide breeding services for domestic pets. They are providing direct breeding services for their pets, acquaintances or relatives, providing supplementary mating services, pet matchmakers and regular pet dating companies (including websites).
Among them, the size and quality of mating are mainly advanced pet service agencies. Currently, the professional "dog matchmaker" is a new service item, and the scale effect is being magnified.
At present, the company's monthly turnover is about 100 units. According to the pet variety, the business fees range from tens of dollars to thousands of yuan, and there are friends who do not charge for the help. The most expensive ones are also charging tens of thousands of yuan, such as "giant expensive". But such a list is rarely available in a year, and the difficulty of finding suitable mating is also very large, because the requirements of the owners are very high, and the "half match" pet "half the other half" is particularly hard to find. The demand is very high for the one or two species.
Therefore, the company is still in a small profit situation.
"The company's business is not as fast as expected. The main reason is that the pet matchmaking industry in Beijing is still in the stage of nurturing the market, especially in the traditional sense of intermediary industry, which has lost trust in the public's mind, which has led to the involvement of pet matchmaking.
At present, most of the domestic pets in Beijing are in the breeding season because the information is not good enough, or the master is not sure about the physiological cycle of the pets, the sexual needs and the reproductive needs of the pets are not enough. That is to say, the proportion of successful mating is not more than 30% in the pure PET group.
Mr. Qin of a pet hospital in Wangjing, Wangjing, told a reporter: "the so-called" pet matchmaker "is to use the accumulated customer resources on hand, for some animals in the estrous period of the object, after the introduction of the success, according to the variety and type of the pet charge different costs.
Generally speaking, the "matchmaking fee" of the dogs is around 200 yuan, and the expensive variety is as high as 1000 yuan.
The pet red mater's name was recently fried by the media. Not many people in the past were concerned about this matter. In the past, people often asked us to provide such services and did not care much about it.
According to Mr. Qin, according to Mr. Qin, the establishment of a professional pet marriage net or dating center is a total investment of 100 thousand yuan. The operating cost of each month is around 10 thousand yuan, including the rent of premises, publicity expenses, personnel wages and water and electricity charges. If the scale profit can not be formed and the profit margin is not large, the monthly net profit of one thousand or two thousand will be considerable.
Instead, it is the pet pet of the individual, who uses resources near the community and does not need any cost input. Especially in large communities like Wangjing, there are more people who have more valuable pets. The service cost of each business is higher than that of other places. "Our hospital just provides services for customers, and there are hundreds of thousands of extra income every month. The" matchmaker "who specializes in matching services is also a regular thing to earn ten thousand or twenty thousand every month.
Profits must be more than ten times that of regular pets.
Expert opinion: individual "matchmaker" hidden hidden trouble of geek, the pet matchmaking industry has great potential for development, and the team engaged in pet dating is also expanding rapidly.
The reporters found that pet pet services were available in almost every major pet portal in China. Pet pet sites were found in Shanghai, Beijing, Fujian, Nanjing, Harbin and Lanzhou. There were also pet posts on some large community websites.
The reporter tried to contact several other pet portal websites. The answer of the staff was basically the same. They claimed that they only set up an exchange platform for pet breeding, and did not directly provide the breeding service for pets. Only a few branches in the city where they were provided with city matching services.
And pet information in community websites is also dependent on users themselves.
Although there are many needs for pet mating, the main pet service is the specialized pet dating website and pet matchmaker.
Huang Shang, manager of pet care club, who started pet dating in 2004, told reporters: "although pet matchmaking is a new industry that has just emerged in recent years, nearly 80% of Beijing's domestic pets have not received reasonable and timely mating. The market potential is great, but the industry has low entry threshold and lack of technical content, so the market is easily saturated.
In particular, some previously inexperienced individuals, after seeing the considerable industry profits of pet matchmaking, began to play the pet matchmaker in the sea and carried out pet breeding services in the community. These people rarely studied the breed and lineage of pets, and at the present time, a large number of pets kept a lack of understanding of their pets. Many pet owners only knew their general varieties of their pets, and had no knowledge of their blood and physical condition, which easily led to a series of infectious diseases.
In particular, close breeding in the neighborhood is easy to inbreeding, which not only leads to a decline in the quality of pets, but also gives birth to freaks and disabled pets.
Therefore, the pet pet matchmaker in the community is unable to become the main force of the pet matchmaking industry in the future due to the restriction of region and resources. Their current profit making is only a temporary phenomenon. Only by having a large amount of pet mating information and by means of standardized operation can they become the main force of pet matchmaking.
The "red Niang" self described: "pet matchmaker" also needs to have technical teller: Narrator: Aunt Li's son, who has been doing business for more than a year in Tiantongyuan, is against me as a dog matchmaker.
Now the new term is really the same. If I had known that "dog matchmaker" changed to "pet matchmaker", I guess my son would not be so opposed to this kind of work.
In fact, at the beginning, they were just helping their friends, and they shared the experience of raising dogs. They needed to be able to pass each other's breath when they needed mating.
Because my house in Xiyuan is bigger and there are more dogs, so my friends often come downstairs when I get together. My son doesn't object to my information about dogs, but then I find more and more people. Sometimes, eleven or two people call me at night. My son strongly objected, especially when a friend who opened a pet hospital suggested that I should simply do this kind of service for people who have pets. And when I received some compensation, my son would not talk to me for a few days.
Later, I had to cooperate with my friend in this pet hospital to carry out his business in his place.
At present, although there are only more than 400 dogs on hand, we can basically make several businesses every month. And now, with more and more experience and skills, profits are becoming more and more substantial.
A part-time dog matchmaker is also required to be a pet matchmaker.
Nowadays, there are more and more people in Tian Tong Yuan's pet breeding business. Apart from most pet hospitals and pet shop shops doing business, there are more and more people engaged in this business. They are divided into two types: Part-time dog matchmaker and full-time dog matchmaker.
Part time dog matchmaker is a good match. When we meet, we will do a lot of work. We will find us full-time and get intermediary fees from them.
On the Internet, we searched for information to improve the success rate. Before we searched for mating information, we mostly knew each other in the community downstairs, chatting with our pet owners or organizing activities in the community. This was so slow that we could not find much information in a month. Many people saw you close, and immediately walked away, let alone give you information.
Later, our pet hospital recruited a young girl who had just graduated. She helped us to find pet information near Tian Tong Yuan on various pet websites, and then I went further to contact with each other. The success rate was three or four times higher than that at once, and the information on hand was several times higher.
It is also very skillful to collect money for people, dishes, and shit. There are more kinds of pet dogs, which cost more than a dozen yuan. But if you don't talk to your partner, you will get more than tens of dollars. But for those pets with better varieties, you have to pay a good price in advance, so that you don't have to cheat afterwards.
But the premise is that you have to identify the breed of dog.
Generally speaking, the standard of charge for a car with a car is one or two times higher than that of a vehicle, but it can not be higher than that of the same kind of Internet, otherwise they will not look for you.
There are thousands of yuan in the net income per month. Some people advised me to start a formal pet matchmaking company, but I feel so good that there are thousands of dollars in monthly income and there is no other trouble to find.
A formal matrimonial company can't afford to spend 1/10 of its profits.
In this way, the residents of the community tell each other that the trust is even higher. The other person thinks that it is hard work for you, but it is easy to succeed.
He really opened up a company. People thought you were making money, but they didn't want it.
At present, pets in Beijing are still lagging behind in their human feeding. Many young pet breeders do not pay attention to the physiological needs of pets. Even many young people do not know the physiological needs of pet breeding.
"Besides the demand for food, pets are also very important in their physiological needs."
According to Mr. Ho, general manager of Beijing pet marriage network, under normal circumstances, pets have two estrous times each year, but the estrous period is very short, usually one or two days.
If pets' physiological needs are not satisfied for a long time, pets will become irritable, uneasy, have no appetite, and even produce diseases.
A dog's sexual desire is very strong, especially in a male dog. In adulthood, its sexual desire always makes him restless. If he is depressed for a long time,
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