Experts Believe That Public Toilets Contain Rich Opportunities.

Since its development, public toilet is no longer a place for physiological metabolism only, but also has other functions such as aesthetics, commerce and so on.

Public toilets have become one of the new advertising media.

Experts believe that public toilets contain an opportunity to get rich.

Qiao Ningyu grabbed the business opportunity in the toilet.

Qiao Ningyu, a girl, has developed a good habit of hygiene.

After entering the University, she found that many public places on the bathroom door were scribbled, so that she began to love clean thinking: "how can we clean up the psoriasis on these doors?"

One time, Qiao Ningyu went to the bank to collect money, and the sign pen fixed on the counter gave her a flash of inspiration. He thought of a feasible plan to cure psoriasis.

She bought several pen containers, a fixed sign pen and two color printing paper, and cut the coloured paper into 10 * 20 centimeter sized pieces of paper, then folded them into small cards, and drew watercolor pens on them to make funny cartoons.

The pen holder is divided into two grids, one is used for placing spare pieces of paper, the other is for double-sided glue, the pen is fixed on the pen holder, and the pen holder is placed on the washing table of the toilet.

She put a cartoon card that painted "love my face" to the upper left corner of the bathroom door and left a message on the card: "please don't turn the bathroom door into a dirty" forum ".

Qiao Ningyu's invention not only satisfies the impulse of everyone to speak freely, but also turns the original annoying scribble into an interesting game, eliminating the vulgar culture on the bathroom door.

Qiao Ningyu, a friend who acted as a student supplies agent, heard about this, and asked her to help himself affix a product advertisement on the bathroom door and pay 300 yuan as a reward.

The request of Qiao Ningyu's friend asked him to see the opportunity to advertise on the bathroom door.

After graduating from college, she registered patents on the toilet door panels, collected information on most of the public toilets in the city, and meticulously classified the relevant information, then began to welcome businessmen willing to invest in bathroom advertising with smaller investments.

She posted advertisements according to the requirements of customers, such as industry, street, duration and so on.

With the increasing popularity of toilet advertising, Qiao Ningyu has more and more customers. She has also increased advertising prices appropriately, making her income more and more lucrative.

The public toilet is now no longer just a place for physiological metabolism, but also has aesthetic, commercial and other functions.

Public toilets have become one of the new advertising media.

Some experts point out that toilet advertising is one of the most fundamental forms of advertising media in recent years.

Business district including pedestrian street is an important part of urban consumption, and the public toilet distributed in these communities is a window for people to live in.

Advertising in toilet is not something new.

In China, the stereoscopic frame advertisement of Tsingtao Brewery has been elegantly "crossed" without saying that it has not yet graciously installed the "bathroom psoriasis".

In Canada, the new advertising media company in Toronto hangs on the walls of the shopping bathrooms' walls of "painted panels" ultra-thin computer screens. Once people get close, they will automatically bombard the toilets for 45 seconds.

Nowadays, the mirror in the bathroom has become a new advertising carrier.

The mirror in the bathroom is essential. Unless you don't wash your hands, the feature of the advertising light box is to become a mirror when people are close, and become an advertisement when away.

Such a wonderful pformation will surely attract people to see it.

Now there is no mirror in any bathroom. The location of this mirror is the best advertising resource. Advertising light box is the best product that combines mirrors and advertisements skillfully.

The 5 major advantages of the toilet are: the toilet advertisement has the following advantages: the 1. repetition rate is 5 to 10 times a day, so the high repetition rate of advertisements in toilets is difficult to match with other advertising media.

Example: public toilets wooden doors become "Literature" salons, many participants.

"2." has the intimacy of the toilet, the toilet has compressed the emotional distance between people, and can prompt the scene crowd to speed up the "toilet advertising" to resonate, which is conducive to the formation of final consumption.

3., low cost, as a new advertising media, currently advertising in toilets is not charged most of the time.

4., when people are at the convenience of toilets, people are usually bored and have strong, subconscious visual needs. The appearance of advertising images naturally becomes the center of vision, so the acceptance of advertisements is high.

Example: small ads on mobile phone numbers are frequently harassed by the owners.

But the experts also remind you that at present, the toilet advertisements in China are mostly shoddy workshop products, which causes people to feel a strong sense of exclusion in psychology, which has always been suppressed. Therefore, entrepreneurs need to pay attention to cultural taste in investing in toilet advertising projects.

The 5. score is more important than the crowd. The best people on earth are not in elevators, but in the bathroom.

Because, no matter from "have to see", or from "men and women points", the public in the bathroom is more divided and more distinct than the elevator.

First, the toilet will naturally divide men and women, such as breast, razor and other gender related products, which can be targeted here, especially those with high concealed products or services, such as "sanitary napkin", "condom" and "breast augmentation".

Secondly, the toilets in different places are also facing different groups of people.

By choosing different washrooms, such as petrol stations or opera houses, advertisers can easily target their information to audiences of different sex, age and income levels.

At this point, there is no loss to the present crowd.