There Are Business Opportunities To Be Found In Unremarkable Local Specialties.

Ordinary high school education and simple life experience, a 26 year old Ningbo girl earned about 100000 yuan a year by selling ginger soup.

Her successful venture proves that many of these people seem to have business opportunities for "rustic" and unremarkable local specialties.

The girl was called Ying Hong, who had worked as a waiter and salesman before selling ginger soup.

In 2006, we visited Hong Kong Expo.

Before many stalls, she was attracted by a booth run by a ginger restaurant in Lishui.

During the chat, the staff at the booth told Ying Hong that they operated Jiangtang granule, which was made from the ginger processed at the altitude of 1000 meters above the mountain.

Ying Hong thinks, nowadays city white-collar workers like instant coffee very much, and instant ginger soup also has some characteristics of coffee, and can go cold and stomach, there must be a market.

Shortly after the end of the Food Expo, Hong should take the car to Lishui for on-site inspection. After coming back, he decided to work with the company to enter the Ningbo market.

With her family's support, she mortgaged her house for tens of thousands of yuan, and registered a company and brand.

She only did her most familiar link - market promotion, and production by partners. The way of brand output saved her a lot of investment.

In order to open up the market, we should find a lot of supermarkets, but the other people think that such products can not be popular in the city, and there is no market.

Ying Hong did not retreat. She patiently lobbied the responsible person in the supermarket: when people were chill, they liked to drink ginger sugar with brown sugar and used it to sweat cold.

Urban people have a fast pace of life, and do not have so much patience to cook ginger soup. Instant ginger soup is ready to eat, which is sure to be popular among the public.

For a few days, if there is time, red should go to the supermarket to "rub the hard stuff".

When she came to a supermarket for the tenth time, the head of the supermarket relaxed and agreed to put her ginger soup in the cabinet.

After that, red and quickly let ginger soup enter many large supermarkets.

However, the sales of ginger soup was not ideal at the beginning.

She was inspired by the sales promotion method that allowed customers to enjoy food free. She also gave ginger soup to customers free of charge, and at the same time, she also offered discounts to sales outlets with poor sales.

In this way, although the sales volume of her ginger soup is still not high, she gradually has a repeat customer.

In the first two months of the first few months, red should be worried every day.

At the critical moment, she remembered the words of a teacher on entrepreneurship training: "only by reading the market and effectively grasping the needs of consumers, can they become marketable and achieve results."

For a whole week, red squats should be done in the supermarket to find out that many consumers immediately went back after seeing her product.

"Why can't our customers put customers in the shopping basket?"

Ying Hong asked many customers for this. Most people said that 20 yuan was not necessary to buy a large bag. If there was a small package, they would like to try it.

After finding out the crux of the problem, he should immediately rush back to the company and start the work of breaking up the big bag into a small bag.

It turns out that sales are half the sales on the surface, but there is a sharp increase in total sales volume.

"Don't belittle a small change in your business. Maybe it is this subtle change that affects your success or failure."

Should be red deep to have experience to say.

In November 2006, she took charge of the account. She was surprised to find that in one year, she not only paid the loan, but also made 100 thousand yuan.

After standing firmly in Ningbo, Hong should turn his eyes to the whole country.

Now, she has sold ginger soup to Jiangsu, Suzhou, Wuxi, Changzhou and other places.

One should not belittle those "folk" folk crafts and local specialties. In fact, as long as we dig carefully, we will be able to find tremendous business opportunities. There are many distinctive agricultural and sideline products in Ningbo. If we are good at packaging, there must be a market.

Two, initial business, do not be afraid of small investment scale, do not be afraid of low starting point.

Everyone wants to do big business, but before there is a big business, a more realistic choice is to start small businesses.

Small business means small risks and many opportunities to be tried. This is the most lacking thing in entrepreneurial life.