Wu Guoqing: A Great Pformation Man

He accepted the honorary title of "China time honored brand" issued by the Ministry of Commerce in the Great Hall of the people.

He is concerned about the rise of herbaceous beverages and pays attention to the popularity of functional beverages. He wants to integrate old brand resources and form an industrial pattern.

It's hard for people to imagine that the same person who made big ups and downs of clothing several years ago, then pformed into machinery and equipment trade; and now he also runs machinery and equipment manufactory.

It is a keen sense of business and strong tenacity in business that makes him succeed in many times.

He is Wu Guoqing.

A traders, traders and traders, "old brand" from the clothing industry involved in machinery and equipment trade, and then fought the tea cake industry. Wu Guoqing repeatedly found the development space from the cracks in the market, showing a unique vision.

People who know about Wu Guoqing know that their origins are in the clothing industry.

In the 80s of last century, Shishi garment industry rose rapidly, and the entrepreneurs began to lay down their hoes and throw away their nets to join the garment industry.

Wu Guoqing is one of them.

Relying on the funds accumulated by the equipment repair workers, the couple started a garment processing plant in Shishi.

At that time, the domestic market was in the era of commodity shortage, and many self-employed people all over the country rushed to Shishi, holding money in line to rush to buy clothes.

This also brought huge market effect to the Shishi garment industry.

Like other people in the industry, his clothing factory has grown larger and larger, from small family workshop to several workshop enterprises, and from all parts of the country purchased advanced production equipment at that time.

In 90s of last century, due to the adjustment of national economic policies, Quanzhou's booming manufacturing industry was hit by certain factors.

A large number of garment factories and shoe factories went bankrupt.

Wu Guoqing was trapped by the "triangle debts" at that time, and the capital flow encountered great challenges.

In the face of adversity, he often hides alone in his house and Pondering on how to go in the future.

At this stage, when he and his friends and relatives "Wu Guoqing is not going to sink down", he has come to his own conclusion.

The equipment changed quickly, which made him realize a business opportunity: making machinery and equipment trade.

The equipment of the bankrupt enterprise was quickly bought away, indicating that someone wanted to expand their production and wanted to save money by buying second-hand equipment.

This is the market! "

"If I buy the equipment of garment enterprises that are closed by stone lions and sell them to customers, we can earn a certain price difference."

In this way, he gradually walked out of the shadow and began to think about the trend of the industry and reshuffle the industry to turn himself into a comeback.

With the support of several friends, he began his career in mechanical equipment trade.

In the first place, he only sold the equipment bought by stone lions.

Later, he discovered that there were also businesses in the field and a large number of equipment needed to be pferred.

He thought that after two or three years of industry reshuffle, the footwear and clothing industry in Quanzhou had begun to recover. Some enterprises began to slow down and began small scale expansion, and the demand for equipment began to increase.

Just because the funds are not enough, more enterprises can not achieve huge expansion.

He sold his equipment to Zhejiang, Guangdong and other places, and brought back many other equipment from these places to the enterprises that needed expansion at that time.

He went all over the country and bought the complete equipment of the bankrupt enterprise at a low price and sold it to all parts of the country.

In order to collect industry information from all parts of the country and grasp the first hand business opportunities, he became almost a "flying trapeze".

In a year, there are more than 200 days to go around the country, at most one day, or even to 3 places.

In the process of selling equipment in the shoe manufacturing industry, he has also experienced a lot of grief and joy.

In his impression, he was most proud of his purchase of a number of advanced leather tanning equipment from a leather factory in Northeast China.

At the time of the takeover, he was faced with fierce competition from many tanneries in the country. The result was that he earned hundreds of thousands of yuan in his pocket by virtue of his courage and rich experience.

Another time when he bought a set of shoe making equipment in Shenzhen, he once plunged him into the biggest predicament of his life.

At that time, he didn't know much about the background. He simply listened to a familiar technical worker's proposal and spent a lot of money from a shoe factory in Shenzhen to a number of shoe making equipment.

The amount of equipment was huge, and it took more than a month to carry it.

"That's the most risky period of my more than 10 year acquisition. After the equipment was shipped back to Jinjiang, it sold for half a year to recover its cost."

This reminds him of the fact that he still has a lingering fear.

"Until now, I have not sold at least more than 1000 tons of equipment, worth about 3000000 yuan, and now basically become scrap iron."

Wu Guoqing said lightly.

In his view, the failure of business is also part of the business.

Where there are people, there are rivers and lakes.

After him, more and more people joined the ranks of machinery and equipment trade, intensified competition in the industry, and gradually reduced profits.

He realized: "if we have our own production base, we can control the cost of production."

He found that the footwear industry of Chen Tai has flourished and needs a lot of equipment.

In 1997, Wu Guoqing, who was at the peak of his career, put his hand to the shoe industry, and set up his own machinery and equipment factory.

In the years of painstaking efforts to buy over time, he has been struggling to cope with the serious debt problem.

He wants to change again.

At this time, "Lingyuan tea cake" went into his vision.

The Lingyuan tea cake is famous for its peasant wars and Lingyuan Temple legend. It has a history of more than 600 years.

In 1958, the Buddhist monks and nuns in Lingyuan Temple returned to the custom. They taught the production techniques of herbal tea to two villagers in Zunlin and Lingshui, Jinjiang. They set up two tea cake factories, Zeng Lin and Ling Shui.

In 1981, the two factories merged and renamed the Lingyuan tea cake factory in Jinjiang county.

In 1990, the plant was rebuilt and expanded and renamed as Lingyuan pharmaceutical factory in Quanzhou.

In twenty-first Century, Lingyuan pharmaceutical factory in Quanzhou was in a difficult position and was in crisis.

Wu Guoqing, who is good at "bringing the dead back to life", hopes to rely on his own strength to return to the future.

In July 2003, he invested heavily in buying the original shares of Lingyuan factory, which was then on the verge of bankruptcy, and completed the restructuring and reorganization of state-owned old enterprises.

"When the SARS was raging, the prospect of investment in tea cakes was good."

He admitted.

Wu Jiamao, the founder of Ling Shui tea cake factory, is his cousin, and Wu Yu, founder of Zeng Lin tea cake factory, is his uncle.

It is precisely because there is a lot of emotional connections. When the Lingyuan factory was in crisis, Wu Guoqing came out with no hesitation.

After the acquisition, aiming at the current situation of the enterprise, he immediately started the construction of the planting base for medicinal materials, looking for cooperation with foreign research institutes, and training his own craft and technical personnel.

B personages, dialogue, people, friends, and mutual assistance, the old people's resources development and development of the time honored brand.

Wu Guoqing, the Chinese time-honored brand, often inherits a unique connotation. Its skills or services have national characteristics and distinct regional cultural characteristics. At the same time, it has a good reputation and has received extensive social recognition and praise.

The "Lingyuan Ying Ying tea", which originated from the end of the Yuan Dynasty and the beginning of Ming Dynasty, has a history of over 630 years.

It can be said that the vitality of time-honored brands lies in quality, inheritance and good reputation.

How do you think traditional industries should be combined with the market to revitalize them?

Wu: in the context of today's global economic integration, technological progress is changing rapidly, and market competition is becoming increasingly fierce. Many Chinese time-honored brands are unable to keep pace with the market and lose momentum of sustainable development due to historical reasons, coupled with institutional and managerial backwardness.

As an old brand enterprise, the "Lingyuan" company that I bought has also faced the problem of survival and development. Fortunately, we can adjust the mechanism in time to bring the state-owned enterprises owned by the state into private owned group companies, fully excavate and integrate the original advantages of the enterprises, speed up the creation of their own brands and protect the intellectual property rights, and promote the development of resources through the pformation and innovation of marketing mode, technology, products and services in four aspects.

Next year, we will enter the market of herbal tea beverage and strive to build a strong brand of functional beverages.

How can you plan your own enterprise's development direction under the innovative proposition?

Mr Wu: in the future, small and medium-sized enterprises should enhance their competitiveness and speed up the elimination of backward production processes.

For enterprises, one is to establish a modern enterprise system as soon as possible, and to keep pace with the advanced modern enterprises and international standards.

Management and management should also keep pace with the times. Two, we need to accelerate technological upgrading and enhance core competitiveness. We should eliminate low-grade surplus products as soon as possible, optimize product mix, improve product quality and enhance their competitiveness in the market competition. Three, we need to improve the management level of enterprises and attach importance to the strategic management of technology and talents. Four, we need to change our business strategy, focus on product positioning and give full play to our comparative advantages.

You bought the Chinese time-honored brand "Lingyuan" and intend to accelerate the elimination of backward production processes, which involves independent research and development.

How do you view intellectual property rights?

Mr Wu: literally, "made in China" is processed in China and has nothing to do with intellectual property rights of enterprises.

"China R & D" emphasizes that enterprises should have independent intellectual property rights, which is very important.

The state attaches great importance to the national industry.

A few days ago, when the leaders of the relevant departments of the state personally presented the prizes to me, they encouraged us to do well as an old brand.

As a time-honored brand enterprise, we will strengthen the research and development of new technologies and products in the process of product modernization, because only by having the core innovation ability can we achieve "China R & D", which is also our responsibility to revitalize the national industry.

When you encounter a crisis, you have the support of your friends and turn the corner.

Many entrepreneurs in Quanzhou have similar experiences. Do you think this is a manifestation of righteousness in Southern Fujian?

Wu: I can have small achievements now. I should say that the support of friends and relatives around us can not be separated.

I am deeply aware of the fact that "danger meets the true feelings".

It is my understanding of Minnan people to be generous in money, diligence, love, and perseverance.

The industry is going to reshuffle the industry. Why do we decide to develop the market of easy cans and herbal tea?

Wu: the market for cans can be targeted at young, fast-paced urban consumers, so long as marketing is well done, there is a huge sales market.

There have been successful precedents in this regard.

Coupled with the honor of "Chinese time-honored brand", we are confident that it will start.

In the future, the market share of foreign capital enterprises will gradually increase, and all industries will reshuffle and new formats will emerge.

Before I finished writing the story of C, I tried to describe my impression of Wu Guoqing first.

Because I believe that as an entrepreneur, there is always a unique character, or publicity or passion, which can set me the keynote.

But after writing several times, he always stalled.

Wu Guoqing usually wears a suit, but unless he appears on important occasions, he will wear a tie.

This makes the forty year old, ordinary looking person, easily drowned in the crowd.

In the interview, he took the Tieguanyin on the basis of the hospitable custom of Minnan people, but showed no special enthusiasm.

Often after thinking for a few seconds, he answered the questions with very simple words, and his tone was very dull. It was hard to feel his little joy and anger in the past and his great passion for the future.

He said that everything should look ahead and take one step at a time.

In the initial contact with him, he gave me the impression that he could only use "two words".