Legend Of Jiang Peizhen, Chairman Of Golden Voice

For the golden throat, many people are not strangers, and quite a lot of people take it for granted that the old man in the advertisement is the boss of golden voice.

In fact, the emergence of the golden lark is not only benefited from the invention of Professor Wang Yaofa, but also closely related to the persistence and perseverance of a woman. This person who is often hidden outside the public view is Jiang Peizhen, chairman of Guangxi golden voice limited liability company.

One day in September, 2002, Jiang Pei Zhen and his party flew to Shanghai from Liuzhou, Guangxi. The only purpose of the trip to Shanghai is to visit professor Wang Yaofa during the Mid Autumn Festival. When these two people in the history of the golden voice stand together to greet each other, people can not help wondering what makes these two personalities, temper and experiences very different people come together.

The cooperation between Jiang Peizhen and Wang Yaofa began in 1993. At that time, the Liuzhou sugar factory two, the predecessor of the golden voice, was in a predicament. The former state-owned enterprise, which had once been the first in the country, is experiencing an unprecedented downturn.

Jiang Peizhen: there is only one reason: what is the reason for many counterfeit products attacking us?

The market is changing and the market is changing.

The two main reason is that counterfeit products are too strong. What you do and what he does is not protecting intellectual property rights.

Another is that the market has changed, the propaganda said no sugar, I was thinking, the market has changed, we also need to change, money is hard to earn, we also need to earn money. At this time, Jiang Peizhen decided to break through, but because of the relatively remote Guangxi, the information channel is not smooth, facing the complex and changeable market, Jiang Peizhen did not know where to start. At this time, an unexpected opportunity opened her up.

Jiang Peizhen: we need to do what the masses want, and the masses do not want the market, so we will not do it.

So I am determined to make high-tech products.

I've never been able to do that before. Why?

Because no one has specified this road, where can we find the road of high technology?

Premier Zhu Rongji came to us, let us go to high-tech, pointed out to Shanghai, to find institutions in Shanghai.

Once they are combined, they will be invisible, and the productive forces of science and technology will come out, and their products will benefit mankind.

Jiang Peizhen, who came to Shanghai and found the East China Normal University, had also traveled to the north before he could find a way out.

Jiang Peizhen: I didn't know what a tutor was before. I knew Marx and Lenin were mentors, and there were mentors in universities.

Later I specifically asked: what does mentor specialize in?

He said that the tutor is a special graduate student.

I see. I see.

There are political mentors and mentors in learning.

This is the chance to meet Jiang Peizhen and get acquainted with Professor Wang Yaofa. The cooperation between the two has also started. Today, it should be said that it is a doomed fact. After all, it is not easy to stand out from the more than 20 candidates.

Jiang Peizhen: 28 of them are finished. I like what Professor Wang said. All the other professors do not like it. It happens to coincide. Later, other professors say that they want me to be one. I say yes. Later, I would like to thank you again. Thank you very much. I am very grateful to you. I also made three bow, because I sat on a round table, and I bowed on the three sides, and everyone thought I was sincere.

Wang Yaofa: so for the first time, I felt that the factory director had no airs at all. He was very approachable, enthusiastic and enthusiastic about his career.

That is to say, she wants to do the best, the best Chinese product with Chinese characteristics.

So his idea and my idea are hit by fits and starts, and our results are also the best results.

So we have a lot of luck in her wish.

In fact, for Professor Wang Yaofa, this cooperation is not without scruples. After all, standing in front of him is a candy factory with poor efficiency. It can be said that Jiang Peizhen's personal charm has led professor Wang Yaofa to make a cooperation decision.

Today, when he sits in front of reporters, he still has a deep memory of this.

Wang Yaofa: worried that the production of this product here can imagine this effect, but how can I say that this charm of JIANGCHANG Chang has been conquered by me.

Because before this, I also contacted a lot of such factories. Some factories, including some factories in Shanghai, saw that if we wanted to take this effective ingredient to pform his products, we would be afraid.

Jiang JIANGCHANG, who has this kind of courage and vision, believes that this is a good project. So I have confidence in her on this point.

Because a product is good or bad, the key is the leadership of an enterprise. Whether he has such confidence is very important.

At that time, Jiang Peizhen went to Shanghai six times, and it was natural for her to get such a good project, but in fact, everything was just beginning and the bigger difficulties were still behind.

When Jiang Pei Zhen was ambitious to prepare for a big fight, the problem of capital was in front of her. About about seven million of the gap made Kim's throat more like a beautiful dream, and the bank was not interested in the loss unit of the candy factory two. In desperation, Jiang Peizhen had to turn to a bank president who had ever worked with him.

Jiang Peizhen: when I was director of the factory, he was still a general loan officer. When no one borrowed money, he looked for me. He could be the chief of the Department if he borrowed one hundred thousand. If I could help him, I would say yes and help. One day it might be rewarded. I helped him and borrowed one hundred thousand. After he became chief of staff, he changed his mind and did better. He changed his presidents. After he changed his presidents, I think he did.

I said high-tech. What kind of high technology does he have?

I say a rice is high tech, do you know?

I don't believe you eat.

He just finished smoking, he ate, ah, comfortable, comfortable, you give me a little bit, but I have no money, I said when you became chief, I helped you, I did not want to contribute, now I want to talk about, ask him not to do so, the chapter has been built, the state has the science and technology development fund, I have built up 28 chapters, also do not admit.

He said it was only 2 million days ago that other units used it. You are late now. No, I said the seal was the first one I built. He said no, and he deliberately didn't give it to me.

For Jiang Pei Zhen, this kind of experience made her feel very angry, but at the same time, some workers did not understand her good intentions, which only made her feel more aggrieved.

At the critical moment, Jiang Pei Zhen showed her courage and had to go to this project. Without money, she borrowed money and borrowed it from workers.

Jiang Peizhen: raise money, one thousand yuan a person, you can not do much. We only get thirty or forty yuan a month for bonus, and you accept one thousand yuan. It's already very sad in my heart. I feel terrible.

The factory director is very weak. How do you use it?

I said one thousand yuan, I am sorry for everyone, but to save this factory, we should get this product up.

The most of my own money was brought to me. My father and a few sisters brought all the money together and got together. The total was more than 15000 yuan. They all came to see it.

The director of the factory won't take the money, just let us take the money and turn it over. The director of the factory did bring all the money, and there was a black-and-white television. It was good for everyone to see. I really want to go to this project.

Everyone is very supportive of me. There is a squad leader who has been doing business for more than ten years. He has not done it. He has taken 150 thousand. I have never seen so much money, 150 thousand!

This fund raised the problem of capital successfully. Since then, the golden throat has embarked on a smooth road.

To this day, people are still surprised by Jiang Peizhen's decision at that time. In fact, success often comes from persistence. Jiang Pei Zhen is no exception.

Jiang Peizhen: to do this job well, there must be a process. What is the process?

It is a difficult process, you find the right direction, in this process you are hard, you work hard, hard and hard, then you will succeed, then you have success, hard work, but also add a word, and perseverance, you have perseverance, you persist in pursuit, success is yours.

If you think it's hard to do it, and there is no perseverance, you have this idea, no perseverance, good, you will not succeed, sometimes it is so, when it is almost dawn, it will always be dark, and then the light will come out.

With Jiang Peizhen approaching, people will find that the Liuzhou woman who is not tall and unattractive is possessed of a character that does not admit defeat. It is precisely this point that accompanied her to this day.

Jiang Peizhen's experience is quite legendary today. When she was a teenager, she had to drop out of school because of his poor family. He entered the two candy factory in Liuzhou. She could not read with other students.

To this day, she still remembered the first time that she received a salary when she received her salary.

Jiang Peizhen: my biggest wish is to let my classmates enjoy my first salary to eat this pickle, and tell all the students to come. Men and women are all here. They have been eating in that street for decades. They say they are very tasty. I would like to add another bowl.

Everyone laughed and laughed, and then everyone thought that we would go to school tomorrow. When I went to school, my tears flowed, and everyone cried.

It's hard for me to think about it, and I don't have to read it.

In 1964, Jiang Peizhen, who was 18 years old, was selected as director of the factory by workers. At that time, it was a miracle.

Jiang Peizhen: when I was so young, less than 100 Jin, 86 Jin, I stood up and my face was red. I would bow. The man said you had bowed three times, and there was an old factory director and an electrical plant. He said you had bowed for three years. You said one thing you want to say most. I said what I want to talk about is thank you. Thank you, the city leaders, uncle and aunt, I promise to do the work well, I stammered like this.

After returning to the factory, the old factory director called them to the meeting. My master immediately said, "what are you going to do with our old workers?"

Oh, I am just beginning to ask this question. I am honest with you. "30 years ago, you planted a lot of crops on this land. The seedlings grow very well."

"I do not ask you this, I ask you how to treat 30 years later."

I said, I think 30 years later, I was desperate to develop the factory from 48 to 1000.

Jiang Peizhen, who took office, did not break his promise. The young factory director had made a strong impression on the factory.

As for the reasons, Jiang Peizhen attributed it to an indomitable spirit.

Jiang Peizhen: I used to be the first in the class when I was studying, and I was going to win the first prize.

Why can't I? People are people, I am also human, and I do not lack anything.

Later, I was the director of the factory, and I never refused to lose. I think we can do as much as we can, and we will do better if people do well.

I think we should do our best in making products.

People already have this product, your product is more distinctive than others, your product is better than others, people will only ask you for money, and the money in your wallet can not be given to you in vain.