Rising Tide Of Brand Threatens UNIQLO To Create Electricity For Survival

With the rise of fashion brands and the tightening of the clothing market, the development of UNIQLO and ZARA as a fast selling brand has developed into a bottleneck. Sales have been greatly reduced. In the face of these difficulties, UNIQLO has vigorously arranged the electricity supplier for survival, and this is leaving behind its own way.

What's going on here?

The rise of the tide brand, UNIQLO for survival, vigorously layout of the electricity supplier?

With the rapid development of the Internet, various industries are also undergoing various changes. Fast selling clothing has been showing a downward trend overall. Just like ZARA, there are only 12 new stores opened in 2016 to 2017, and the UNIQLO parent company has closed down 4 domestic stores. With the rise of the domestic clothing brand of pure electric business, it uses the highest technology to adapt to the development, and there is a set of online and offline lines of operation, which have accelerated the "downfall" of fast selling clothing.

Therefore, UNIQLO vigorously layout electricity providers, changing the way of operation in the past, such a practice is undoubtedly to keep pace with the development of the times, but this approach is more like UNIQLO's Jedi survival, it will work?

Rely on e-commerce platform and small programs to save sales!

UNIQLO uses the social nature of small programs and electronic business platforms to arouse consumers' desire to buy, but the effect of this way is not immediate. It needs a long time to accumulate.

In addition, whether it is to expand sales channels or increase the types of goods, this is to save sales of a way of survival, so how long can UNIQLO support?

Like the Jedi survival UNIQLO, it is actually leaving behind its own way. How long can it last?

UNIQLO's founder once said that UNIQLO's positioning is technology companies, not clothing companies.

In view of this, UNIQLO is now dominated by e-commerce, but it will also be redistributed through digitalization, as far as possible to reduce costs while providing better services.

However, this is not to say that UNIQLO will abandon the line. After all, both offline and online are two branches of UNIQLO, so the simultaneous development of two aspects is bound to bring good development to the company. This is also a "retreat" of UNIQLO. If the future electricity supplier is not suitable for the development of the market, it has another option.

The same reason, if the offline store development is not good, it will choose to vigorously develop the electricity supplier, so we have to say that the practice of UNIQLO seems like a Jedi to survive, but in fact it is looking for a way for itself, but how long can it sustain?

UNIQLO faces the rise of the national tide brand, sales decline and development bottlenecks. It has to make great efforts to layout the electricity supplier. But it looks like Jedi's survival is actually leaving behind its own way, as the fast selling clothing UNIQLO, now such a practice is the most correct choice.

UNIQLO used to be the giant of clothing brand. Now it seems that there is deep meaning behind the seemingly survival. But how long do you think it will work?

Can it sustain this time?