Urban Beauty: Why "She" Can Reduce Inventory Risk?

Of course, it does not solve the problem of opening stores at the door of consumers. If the apparel industry wants to make profits, it must minimize backlog and prevent excessive liquidity.

For this reason, urban beauty has gradually strengthened several core strategies since 2014, one of which is to establish rapid response.

And this has also brought strong impetus to urban development.

Zheng Yaonan said that the city beauty has a powerful data system, and more than 7000 stores in the country have installed more than 7000 sets of POS machines.

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The previous day's sales situation will be collected through the POS system to analyze and collate the central system of the company. At the same time, the data can be given to the production, supply chain, R & D department, sales department and commodity planning department, and the company can control the commodities comprehensively.

With the help of this data system, the company can monitor the sales of all the stores in real time. Once a product is overloaded, it can start the product quickly.

Instead of waiting for stores to return unsalable products to the company's headquarters, they return to stores for promotion.

At the same time, the urban beauty implements the spot system. Each store orders according to its own needs in the form of "Taobao". The contents of the order vary from place to place, and from time to time.

Each week, the company opens the two order platform, and every order in the store takes only a week to get the goods.

"Every day there are more than 1500 stores ordering with us. We order and deliver almost every day."

Said Sha Shuang.

These orders are not directly sent to consumers. Instead, they are sent to the company stores. Some consumers have completed the offline consumption through these stores. For consumers, prices have not changed, but for these stores, the online consumption crowd can be introduced into offline stores.

In fact, another advantage of this layout is that these stores assume the "last mile" function of e-commerce, and consumers do not have to worry about the problem of sending the delivery home to no one.

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Cross border electricity providers are so popular that the positive attitude of policy output is indeed a booster.

In January this year, the Ministry of Commerce and trade of Korea organized the "China South Korea electricity supplier conference" to discuss the current situation and future of cross-border electricity suppliers between China and South Korea in the era of free trade.

At present, the Sino Korean Free Trade Agreement (hereinafter referred to as "FTA") has begun to carry out text conversion.

Xiao Xin said that the overall market share of cosmetics and skincare products is the highest in the overall cross-border online shopping market.

Compared with Europe and America, Korea's cosmetics and skin care products are not only lower in unit price, but also more suitable for Chinese sea users.

In addition, because of the large number of Chinese tourists to Korea, Chinese consumers are more aware of Korean brands.

Compared with European and American products, Japan and Korea are also Asian countries, and the cosmetics and beauty products produced by them are also more suitable for Asian skins.

Yin Rujie also believes that because of geo cultural advantages, Korean products are more in line with Chinese usage habits.

"Compared with other Asian countries, Korean goods are more consistent with Chinese usage from quality to emotion, and Chinese like to go deep into Korean goods.

This helps enterprises to reduce the cost of marketing and achieve stable returns.

Yin Rujie also believes that after years of operation, Korean brands have been recognized in China, and Chinese trust in Korean goods has enhanced the confidence of enterprises in opening up the Korean business line.

In late March, the Ministry of industry and Commerce resources of Korea began to solicit public opinions from the Korean version of all the texts of the Korean Chinese FTA through the official website of the FTA. The deadline for the consultation was April 13th.

After the completion of the consultation work, the two countries will formally sign the FTA, and will then enter the congressional approval process.

It is predicted that the two countries may sign FTA in the first half of this year, and the FTA of China and South Korea is expected to take effect before the end of this year.

As China's largest trade association with the largest range and the most comprehensive range of FTA in the world, there are 22 chapters in all the FTA texts, including second national treatment and eighth chapter service trade.

Specifically, it involves commodity market access, tariff reduction and other provisions.

According to the outcome of the informal meeting of APEC leaders, the ratio of liberalization of trade in goods between both sides exceeded 90% of tax and 85% of trade volume.

Yin Rujie believes that the greatest significance of FTA in China and Korea is to speed up commodity circulation and reduce operating costs. These two points are very important to both enterprises and users.

"Although the Internet has no national boundaries, the resistance of logistics is realistic. Only by reducing barriers to logistics from policy can we better reflect the advantages of the electricity supplier."

At the same time, the "Shandong cross border e-commerce direct purchase import platform", which mainly faces Korean goods, has recently landed and completed the first single entry of the National Maritime cross-border e-commerce direct purchase. Qingdao has thus become the first domestic import port city for cross-border maritime e-commerce.