ERQ Brand Hopes To Join M2C In The Field Of Clothing B2C.

In the 80s of last century, with the rapid development of China's manufacturing industry, the mainland of China jumped to the largest production base for jeans production in the world, and formed the three largest jeans production base represented by Guangdong Zengcheng, Jiangsu Changzhou and Shandong Zibo.

Jiangsu black peony group has become the top supplier of international top brands in the field of denim fabrics. Lin Weiping, general manager of Rong yuan Clothing Co., Ltd., the black peony group, said: "the domestic jeans industry is not only of a considerable scale, but also has a complete industrial chain, and has reached the international standard in terms of product quality. But there is still a lack of understanding in brand building and channel development. OEM is always the end of the industrial chain, and private brand has the possibility of unlimited expansion.

At present, there is no universally recognized Cowboy brand in China. Although many domestic cowboy manufacturers have brand operation, they can not occupy the brand advantage in the market. On the contrary, Chinese made foreign brands are popular.

ERQ brand CEO Li Donglin believes that the birth of a brand is first "creation" instead of "manufacturing". "Manufacturing" requires only advanced technology and mechanical equipment, and "creation" is from scratch, from mundane to extraordinary. It is the promotion of ideas and the accumulation of culture. Secondly, the Chinese lack of trust in domestic cowboy brands. Furthermore, brand operation is a complex systematic project, and domestic cowboy brands lack corresponding operation experience. Based on this, the National Cowboy brand needs to be improved in terms of sustainable development and market pricing power. Only by establishing a long-term loyalty relationship between producers and consumers can the Cowboy brand get out of the market predicament.

Composition: the M2C mode of ERQ arises at the historic moment.

In January 18th, at the ERQ jeans M2C platform preparatory meeting, the consensus was formed: the time to build China's first M2C jeans brand is ripe. China has already had the environment of the right place, the right place and the people, because the economic crisis has made the enterprises realize that the labor intensive foreign trade processing will be more difficult. The government also strongly supports the construction of its own brand from the height of the industry. The mature jeans industry chain has been formed in China, and the clothing logistics industry and information technology have been highly developed. ERQ has the favorable conditions to create the brand from its own production line to the designers resources all over the world. Consumers have also accepted the elements of clothing, such as quality, fashion and service, and no longer simply believe in the international brand. Therefore, the difference ERQ brand Dongfeng.

As a 70 year old jeans production enterprise, ERQ has a sound and sound production process and system, more than 20 world top production lines imported from Germany and Japan, an independent brand design room, dozens of well-known French fashion designers, a group of technology hardened technology, production, merchandiser, rich external resources, and intelligent warehouse management system. The advantages of the above hardware and software are enough to ensure the quality, production schedule and cost control of ERQ products. With these resources advantages, ERQ people boldly put forward their own brand building and channel breakthrough mode: clothing e-commerce B2C post era M2C. Because M2C has physical protection relative to C2C and B2C, the transaction on M2C network platform is more authentic, honest and reliable, and it is more convenient for consumers to establish brand loyalty with sustainable development.

Practice: ERQ's M2C platform has been successfully launched.

In March 28th, ERQ's M2C platform was successfully launched. In the whole country, B2C e-commerce marketing mode is booming. ERQ has entered the e-commerce brand clothing market with a new M2C marketing mode, becoming the first M2C clothing brand in China. On June 1st, ERQ jeans broke through a record of 1000 sales per day. At present, the choice of ERQ is correct.

In recent years, a large number of "Light Companies" based on B2C have emerged in China, and a number of specialized apparel e-commerce platforms have emerged. This kind of e-commerce platform adopts the mode of "light company" and completes the brand building and product sales by integrating the clothing design, production, logistics and other resources through the self built sales platform. They do not have their own products and factories. They use various garment manufacturers all over the country as suppliers to meet the needs of customers as far as possible, so as to complete the market share.

In this regard, Li Donglin said that these "Light Companies" do the integration of the work, e-commerce, only choose clothing as a sold commodity category. Its advantage is rich IT experience. As long as they are happy, they can choose appliances, books, CD and even industrial products at any time as products they sell. Unlike ERQ, it is a brand of jeans, which is different from other Jeans Brands, and only chooses online sales as its sales channel. Compared with the traditional clothing brand access, the network marketing platform is only a form of network representation of shopping malls and franchised stores. The core of ERQ is a jeans brand.

Vision: ERQ is a Cowboy brand kingdom.

There are many enthusiastic customers' messages on the ERQM2C platform that has been running for more than two months. Meanwhile, ERQ staff have answered all kinds of questions of consumers. In just 2 months, ERQ proved that it is possible for manufacturers to communicate with consumers one to one in M2C mode. The M2C mode has been highly recognized by consumers, and the repeat purchase rate has reached over 80%.

In the field of clothing e-commerce, ERQ has opened up a new era of M2C. Li Donglin said that ERQ should not only sell jeans through the M2C platform, but also create a National Cowboy brand that belongs to China. In the future, ERQ will also become the world Cowboy brand kingdom.