Lace Market Changes, Industry Needs To Ponder Deeply.

As a decoration on clothing, lace was once a fashion pet. However, this year, the market Lace Prices have gone down all the way, and the price of regular lace has dropped from 80 yuan per kilogram to 40 yuan, and there is still a downward trend.

Lace project has become a hot spot for investment.

Luo Haiming, whose annual export volume has been the top ten among the export enterprises in the region, is the fastest growing export company in the past few years. "In the past two years, Keqiao lace manufacturers have increased dramatically." Luo Haiming, who was not familiar with lace, introduced that lace fabrics were basically monopolized by Fujian manufacturers, but now a large number of lace production enterprises have been built around the Textile City, which has directly reduced the cost of procurement, and the advantages have also emerged.

Reporters learned from the relevant departments, because of low entry threshold, high sales prices, good benefits, since 2012, Qian Qing, Yang Xunqiao, Hua she, Ke Kai and other towns (street, Development Zone) enterprises have invested in the lace project. "Through technological spanformation or new equipment purchase, the warp knitting enterprises in Yang Xun Qiao area are more or less involved in the production of lace or imitation lace fabrics." Yang Xun Qiao a lace production enterprise operator told reporters.

Market saturation price has been cut down.

However, this year, the market of lace has changed suddenly. market The effect of cooling is that the price of conventional lace falls from 80 yuan per kilogram to 40 yuan, and the price of a year has been cut down. This undoubtedly gives the lace investment enterprise a head start.

"According to the current price, our company will spend tens of millions of dollars in cost at least four years to recover." Located in Qian Qing's clothing company, he bought 6 large warp knitting machines at one time last year, specializing in the production of lace. "At the time of initial investment, the company plans to recover the cost of equipment within 1-2 years, but judging from the current market situation, the plan needs to be" wasted ". The operator of the company said frankly that in order to digest inventory, since October, the Shanghai fabric professional exhibition, the Textile Expo and the Canton Fair, the lace products have become the focus of the company's "crying out" products, and at the same time, by expanding the international market, to reduce the inventory of enterprises.

"Domestic sales have clearly felt the pressure," Yang Xun Qiao lace production company chief told reporters that last year customers came to take lace, they took money to pick up the goods, and now these customers are also on credit. Product homogenization and oversupply have become problems faced by lace production enterprises.

Lace products should also be upgraded.

A lace white is dyed with double color effect. It is called "double colored lace". This is an innovation of lace fabric, developed and manufactured by Wynn warp knitting Limited by Share Ltd. Over the past two days, many famous clothing companies from Turkey and China have placed orders for this kind of lace. At present, the company has received orders for 80 tons.

"This kind of lace price is more than 70% higher than that of regular products, but it is still favored by customers both at home and abroad." Fu Jiancai, deputy general manager of the company, said that the price changes of the lace market should be changed. Only by constantly developing new products, opening up new markets and upgrading files. It is understood that Wynn warp borrowed the advantage of warp knitting, as early as 2010, involved in imitation lace production. In 2012, it invested 4. 50 million yuan from Germany to import advanced warp knitting machines and entered lace production. Now the lace product of the company has accounted for half of its capacity. However, at the same time, the Yongli warp knitting company pays attention to the independent research and development of the lace fabric, and organizes the R & D team from weaving, pattern design and so on. Now only 200 and lower lace patterns are maintained every month. "Lace profit margins are higher than other warp knitted products." Fu Jiancai revealed that although production capacity accounts for half of the profits, lace profits account for more than 70% of the company's profits.

"Lace project" two or three years ago, the market is still good, but now the market demand is saturated. Keqiao Spin Before investing in enterprises, we must do a good job of research and do not blindly follow suit. The industry has warned that, especially in the new projects, we should consider more carefully and do well in order to make the beauty of lace better.