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Dangdang Amazon Is Behind The Fake Products: Platform Regulation Needs To Be Strengthened

2014/3/24 10:35:00 29

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recently, Dangdang and < a href= "http://www.91se91.com/news/index_c.asp" > Amazon < /a > platform were exposed to selling illegal cosmetics. In fact, this problem has been on many platforms for a long time. The underlying reason is that the platform is not effective enough for the supervision of the third party businesses. 
 several platforms have been shot in the middle > /strong > .
 to consumers, it is a chilling thing to buy fake products on several big mouth business platforms. 
 recently, cosmetics from unofficial channels were found in Dangdang and Amazon platforms. After investigation, some cosmetics came from Beijing's "sunshine day" wholesale market, and some cosmetics were officially identified as fake. 
 large scale e-commerce websites are expanding third party stores in the period of scale and platform development. Most of the commodities came from third party shops. 
The barbaric development of P has brought hidden dangers to the control and supervision of commodity quality. In the relatively stable period of scale, the electronic business platform has come to the time to pay for this. 
 Dangdang said to the new financial reporter that the illegal shops had been dealt with and the unconditional return of the injured consumers had been carried out. Dangdang said, for a long time, cosmetic channel authorization has been a problem. As a platform itself, it also hopes to cooperate directly with brands. 
Amazon, P, has also permanently closed stores, indicating that it will adopt a zero tolerance policy for counterfeit goods, and will impose more stringent control measures on cosmetics and protection sellers and their products. 
 this problem is not only existing in Dangdang and Amazon's two websites, but also in Jingdong's shopping mall, which is revealed by CCTV that the third party sellers are selling fake commodities. 
 at present, the circulation of illegal cosmetics is still very rampant. Taking the international high-end skin care brand La Mer as an example, Alibaba can still search for 120 yuan, the size of 60ml La Mer magic cream, the same product specifications in the domestic counter price is 2800 yuan. In addition, it can search for less than 10 yuan wholesale La Mer sample. 
 these constitute the circulation of illegal cosmetics. This problem not only affects the "a href=" http://www.91se91.com/news/index_s.asp "electricity supplier" /a "platform" third party shops, but also affects the purchasing market, whether it is Taobao purchasing shop or Hai Tao people, there is no lack of mystery, true and false sellers. 
 because there are no specific laws and regulations to conduct quality inspection, management and punishment on the channels and sales of related cosmetics at present, several major platforms have also been shot in violation cosmetics. 
 fake frequency > /strong > .
 the wholesale market of "Tian Zhao Tian" is located at 9 South Lishi rutin, Xicheng District, Beijing. After the irregularities, Beijing Xicheng commerce and industry conducted a surprise inspection on the wholesale market of the sky, and seized the brand cosmetics such as L'OREAL, Estee Lauder and Biotherm, which were exposed by the businessmen. 
 at the same time, commerce and industry sampled and inspected the international brand cosmetics sold in the three storey and four storey shops of "Tian Zhao Tian" wholesale market, involving more than 100 models of Estee Lauder, Chanel, Biotherm and other brands. At present, the market management department of "Tian Zhao Tian" has suspended the business of marketing cosmetics related to international brand sales for internal rectification. 
 according to a senior fashion editor, the new financial reporter said that in general, the samples and gifts of brand skin care cosmetics are strictly distributed in the counters, and the products that are generally presented need signature by guests. Some of the trial items are used on the spot for the guests at the counter, and occasionally flow out, but the brand associations do some processing on the packaging differently from the ordinary ones. 
 there are also a large number of small sample presentations that are prepared for brand promotion, such as trial and evaluation by authoritative magazines and industry veterans. 
 therefore, cosmetics sold in the name of small samples and gifts are not reliable. 
 according to the "China cosmetic safety index report" released recently by the China cosmetic Real Union, according to the total number of sales supplied by the more than 100 famous cosmetics manufacturers in China, compared with the actual sales volume, more than 20% of Internet sales cosmetics can be calculated as fake. 
"P >" the fashion editor said that there are three channels for real products of high-end cosmetics brands at the international level - special cabinet, official website and Tmall flagship store. The illegal products on the market are mainly based on two categories: high imitation and dilution. 
 "many brands in the cosmetics industry have no official authorization for online sales. Whether they are Dangdang or other electric providers, they are faced with a problem, that is, the cosmetics you sell may not be licensed by the brand. So in terms of channels, there is always a difference between the electricity supplier and the brand. " Dangdang said. 
 platform supervision needs to be strengthened 
 but these differences have not become obstacles for the platform to restrict the third party businesses. 
 take Amazon China platform as an example, it started in 2011, after the platform has been built for a year, its share of the third party platform has accounted for 40%. 
"P > Amazon vice president Fang Gan once admitted that the threshold for sellers to join Amazon is very low. 
 "sellers must comply with the requirements of relevant laws and regulations, such as business license, tax certificate, authorization of manufacturers, etc. This is the most basic condition. Then we let sellers play their own advantages on Amazon's platform, from the selection of goods, services, prices and other aspects to reflect their value, when they start making money, we have the right to get divided. Fang Gan told the new financial reporter. 
 unlike other platforms with high threshold fees, merchants do not need to pay in Chinese platform. Amazon's profit model in China is commissions based on spanactions. 
 this virtually reduces the threshold for businesses to enter. After the outbreak of irregularities, Amazon needs to think about the quality control problems outside the business mode. 
 to control the quality of the third party shops, Dangdang implied the existence of common problems on the platform, and emphasized that the third party businesses came from Tmall and Jingdong. 
 "when the platform business of Dangdang network has been checked and settled, the first requirement is that it must be a merchant of Tmall and Jingdong. If it is a business of other platforms, it must be qualified. The second requirement is to require businesses to provide relevant qualification certificates and purchase channels to prove that all of them will be filed. Dangdang said. 
 the industry believes that the regulation of the platform for the third party < a href= "http://www.91se91.com" > shop < /a > should not only stay in the period of entry. Supervision should be conducted in a long-term and regular manner. Many consumers choose a platform out of trust and the platform should be responsible for the continuous supervision.