What Has Been The Biggest Pain Of All Guests?

As a CEO, if you tell the story of a guest, how will it define the guest? How old is "popular fashion" in 2012?

It can be seen that the definition of "customer" has been very clear in the past, and the fashion that ordinary people can afford. In fact, this is the same as the popular fashion brand of H&M, which has been very popular under the current line.

H&M is still expanding rapidly in the world today.

"I looked for it and found that I could not buy many things on fan."

Many female customers who often go shopping in ZARA or H&M comment on the customers.

In the eyes of the industry, the product and strategy of the customers are the first to be misplaced - the positioning of the civilian fashion, but more standardized and low price white shirts.

"Love the Internet, love freedom, love big stalls..."

Every object is hot for a while, emphasizing the individuality of everyone, but the clothing products provided by customers are not the same personalities, without the soul of fashion.

Yes

No product, this is the most essential problem of customers.

The reporter threw this problem to the old age. In fact, the year of 2012 has already realized the short board of the product: "the growth of all customers needs time."

Chen responded by saying, "since last year, we have worked with Disney to cooperate with NBA, but we have some empowerment, including some recent film companies.

These are also hoped to make breakthroughs in design.

On the other hand, we are collaborating with world-class designer, and we are signing a contract. "

In fact, there has never been a company as complex as a customer. It has a long industrial chain, which involves the most traditional clothing industry, including product design, brand marketing, fashion taste, and many industrial chains such as distribution and storage in the e-commerce industry.

Every link is linked with each other, not only has huge manpower input and resource allocation, but also has a sense of fashion and fashion, and has dual challenges to the design and planning of brand management, traditional industries and the electricity supplier field. It is not only a test of all the experience of the past, but also a great challenge to his management ability.

Van guest insiders told reporters: "

Now it is still a large-scale, universal clothing, such as men's shirts, such a design cost can be controlled in order to control prices.

Fast fashion design products will certainly increase costs. Although designers have introduced such products, such products can not be delivered to factories in the overall cost and product planning of customers.

In 2012, the first issue of all customers is quality, growth and how to control risks.

After quality is growth, growth is from quality, not price.

Because of the improvement of quality, users will be more recognised, and reduce the proportion of returns, allowing users to shop more than two times.

Quality is the key when word of mouth is spread. "

Those people said.

Although the old age was clear to everyone's next development plan, even customers are still trying to develop a new product to develop a layered structure.

"The first level is called the bestseller classic, which is a more standardized one. The second level is called innovation, which is changed under the best-selling classic, adding more money, which is called innovation; the third level is called breakthroughs, such as cosmetics."

But Chen also admitted that to make van customers more fashionable and more in line with the Internet fast fashion brand, we need to solve the core problem of the product.

This is another major challenge for solving the problem of management after the old age. However, for all customers in China, it takes time to go to the same level as ZARA and H&M.

Unfortunately, the market is always fleeting.

From this dimension, we can reflect on customers: the short board of products and the low end of product positioning can not attract lots of consuming women who are young and like fashion clothes, but the rapid expansion of van guest company has brought a lot of confusion, all of which have caused customers to embark on a road of no return.