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    The Textile Industry Is In The Most Difficult Period Of Internal And External Troubles.

    2008/9/5 15:13:00 25

    Brand Building Of Internal And External Troubles In Textile Industry

    At present, the textile industry is in the most difficult period of internal and external troubles. Some people are optimistic about it as a sign before spring comes. Do not you know how many enterprises can not get through the "cold winter", and how many enterprises can see the spring.

    Fan Min, President of China's first textile network, said that on the basis of low cost, the textile industry with the rapid development of the processing mode, under the influence of RMB appreciation, labor costs rising, resource price rising, energy saving and emission reduction, a considerable number of enterprises are facing the danger of pformation and elimination of bankruptcy. Due to the fear of future expected cost and income, and the deterioration of the external living environment, the confidence of the textile manufacturing industry has bottomed out, and the textile industry is gradually entering the cold winter period.

    According to the latest statistics, in 2008 1~5, the gross loss of the textile industry amounted to 9 billion 958 million yuan, a significant increase of 2 billion 972 million yuan compared with the same period last year, an increase of 42.54% over the same period last year.

    The growth rate of losses in the first two months of this year was 37.20%, and the growth rate for 1~11 months last year was only 14.34%.

    Show that under the influence of dramatic changes in the internal and external environment, the overall profit decline of the textile industry is indeed accelerating.

    According to the textile chamber of Commerce, under the pressure of external environment, a lot of enterprises in passive adjustment have suffered a great impact.

    Especially in some small and medium-sized enterprises, the phenomenon of production reduction, layoffs and downtime often happens.

    It can be said that for many small and medium enterprises in China, this year's August appeared "cold".

    Statistics from the SME division of the national development and Reform Commission showed that in the first half of 2008, there were over 6.7 SMEs in all over the country.

    Most of the small and medium enterprises that fail are concentrated on the export oriented small and medium-sized enterprises in the southeast coastal areas.

    According to the current situation, the trend of bankruptcy of SMEs seems to be spreading.

    "Speaking, the" winter "of SMEs began in the second half of last year and is expected to last until next year. Li Zibin, the chairman of the China SME Association and former deputy director of the national development and Reform Commission, said optimistically:" winter will be a new spring. "

    Chen Naixing, director of the SME research center of the Chinese Academy of Social Sciences, said that at present, assistance to SMEs has been raised to a high priority on the agenda, and a series of supporting policies are expected to come out one after another.

    Following the notice issued by the people's Bank of China, the Ministry of finance, the Ministry of human resources and social security to improve small loans and raise the quota of small loans, financial policies and hands in and out.

    Recently, the head of the Ministry of finance was informed that the central government will arrange a special fund of 3 billion 510 million yuan to support the healthy development of SMEs.

    In the face of a series of favorable policies that have been released and are in the process of brewing, Li Zibin stressed that the pformation of enterprises themselves is also a crucial link.

    Although the economic model that relies on exports and investment has created a large number of small and medium-sized enterprises, there are structural defects, most of which belong to the low-end manufacturing industry.

    Zhang Ping, a professor at the Law School of Peking University, believes that China's textile industry should make efforts in two aspects: first, enhance the sense of autonomy in enterprise management and management; two, strengthen the protection of trademarks and brand innovation.

    For the vast majority of textile enterprises in China, "brand" is a "short board" of China's textile enterprises.

    Experts pointed out that the lack of brand building in China's textile enterprises is also one of the important reasons for its slowing down in the international market. Strengthening brand building has become a top priority.

    Li Zibin also stressed that for the small and medium-sized enterprises, what we should do now is to enhance the capability of independent innovation, strengthen brand building and improve the quality of employees.

    "There is no other way out. Speculation is definitely not enough."


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