2016 London Men'S Week: Attracting Young Designers With Youthful Vigor

London men's week is often the first choice for young designers. This city has always given people an impression of being active, young and willing to try, and more importantly, they will appreciate and respect creativity. That's why a group of Chinese designers in London men's week show their choice.

Many of the genuine products and brands that rely on funding come in red.

New York, London, Milan and Paris are the four most popular media resources for Fashion Week buyers. Chinese designers are also trying to integrate their local fashion atmosphere into their own brands and get a broader brand value.

The identity of Chinese designers is important, but they must also show their heads in the international arena.

The greatest fun in London is to constantly explore new designers. It's OK not to go to a show.

We also need to know how to run our own products and brand building. Many of them are shown by sponsorship. Fashion East, a non-profit fashion organization in London, has launched a collection of new designers every year in London women's wear week and men's wear week. There are many famous names for its sponsorship, such as several Alumni James Long, Christopher Shannon and JW. Anderson.

This is the springboard for many young designers who want to enter the official week of London Fashion week.

As the three Chinese designers of London 2016 men's wear week, Zhou Xiangyu (Xander Zhou), Shangguan zhe (Sankuanz) and Sun Xiaofeng (SEAN SUEN) are benefited from the funding of the "GQ China Present" project launched by the British Fashion Association and the GQ intellectual family, which is one year long, aiming at promoting Chinese and British fashion talents to exchange and support young designers.

The subsidized men's designer will show the two season in London men's week.

After the project, the two sides also encouraged designers to stay in London.

What's interesting is that in order to show the attitude of always supporting the new designers, the big guys in the London Fashion Week will sit Qi Shuashua in the show and watch the show.

However, the British Fashion Association has done quite well in this regard, helping one after another of the new designer's projects. No wonder every British designer has a sense of superiority against the mountains.

Zhou Xiangyu: This is the seventh appearance of London men's wear week.

As the first Chinese designer Zhou Xiangyu who boarded London men's wear week, Xander Zhou has been recognized by the world and has many star fans. At the same time, he is also an excellent stylist. Designer Zhou Xiangyu will wear the same brand name Xander Zhou for seventh times in London men's clothing week.

To be proud of it, Ella Dror public relations company, which runs a number of cutting-edge designer brands, said that "Xander Zhou was the largest number of media lending in all brands of the company at the end of last year".

In order to take part in the 2016 spring and summer London men's week, Zhou Xiangyu set sail from Beijing to Heathrow airport, carrying 13 boxes of clothes before the opening week.

He bought the extra luggage space on the Internet in advance, but he still spent more than ten thousand yuan on the consignment cost.

After the two quarter's funding, Zhou Xiangyu's follow-up press conference was completed on the basis of self reliance. In June 15th, he will also publish the 2016 spring summer series he called "face self fear".

Shangguan zhe: the clothes that China does not buy is well received in London.

Shangguan zhe founded his personal brand Sankuanz in 2007. He even said "long hair and go to Beijing for rock and roll music." he said this is his two greatest ideal of life.

For example, some of the more radical designers are more suitable for overseas development. Like the first two personal series displayed by Shangguan Zhe in the fashion week of Shanghai, they get the voice of two poles, but this style is well received in London.

Whether it is a series of Russian prison tattoo culture that he first exhibited in London, Square, or second of the Dolphin Hotel's psychedelic series, the international media and retailers have shown great interest, including Opening, Ceremony and other international pioneer boutiques.

2016 London men's wear week will be Shangguan Zhe's third fashion conference overseas, and Shangguan zhe said "Lun is an international platform."

This season Sankuanz spring summer series 2016 will be inspired by the grassland of Mongolia.

Sun Xiaofeng: first appearance in London men's wear week

Congratulations to Chinese designer Sun Xiaofeng brand Sean Suen for the first time in London men's week. The brand was founded in Beijing in 2012, with a clear and concise design style, emphasizing symmetry and decomposition in structure.

He has been prepared for this season's financial aid to London. After all, the probability of unexpected problems abroad is much more than that of a press conference in China.

In London, it is very important for young Chinese designers to get recognition from well-known international buyer shops.

On the 15 day, Sean Suen 2016 spring summer series Sun Xiaofeng will take the journey of the modern version of the journey to the West as the theme, focusing on "an oriental young person's perception, digestion and reappearance of foreign culture during his travels."

You can look forward to it!